By NArtak Media Group
There has been immense growth in video-based advertising and marketing within the past couple of years and that is not going to stop in 2023. Video ads are more appealing, interactive, and grab consumers' eyes for a longer bit of time.
Omnichannel marketing or multi-channel marketing refers to companies and organizations using more than one channel to display their messaging on. In 2023, we predict that companies and organizations will try and connect with their target audiences on numerous platforms, channels, and devices more than ever before.
In 2023, personalized advertising is going to come into play. Advertisers are learning to leverage data to deliver more personalized experiences to customers. By looking at customer behaviors, advertisers are creating more targeted and relevant ads that will resonate better with their audience.
With the ongoing developments of AR & VR, we foresee interactive advertising becoming a big component in 2023. Advertisers are continuously trying to engage their audiences in creative ways.
Since the rise of Siri, Alexa, and other voice search tools, advertisers have begun to learn how to craft search queries that respond better to voice searches. In 2023, we this will become a big part of SEO efforts for advertisers will have to optimize their content to involve natural language, concise answers, and well-structured content.