By NArtak Media Group
Media planning is the process of identifying, assessing, and selecting media channels to reach a defined audience. A media planner works to determine how, where, and why a business will share media content.
Through strategic media planning software and a deep understanding of media, media planners can develop efficient, successful advertising campaigns!
1. What is your advertising strategy?
2. Who do you want to reach?
3. How do you want to communicate?
1. Conduct both internal and external market research.
2. Set campaign goals for their advertising strategy.
3. Determine budget for advertising in each channel.
Media buying is the process of purchasing space and time on digital and online platforms to house advertising. These ads can be found anywhere on websites, radio, TV, YouTube, and more.
A media buyer is responsible for negotiating with publishers for ad space, managing budgets, and optimizing ads so that they improve overall performance.
1. Direct Buy
2. Programmatic Buy
3. Manual Bidding
4. Real-time Bidding
1. Leverage trusting relationships within the industry.
2. Negotiate with vendors.
3. Track and tweak the active campaigns in real-time.