By NArtak Media Group
Here are 3 ways you can get to know your radio audience.
Are your radio ads reaching the right people? How do you know? You may want to consider your plan and find the station that speaks to your target audience.
There's a reason people pre-program certain radio stations. They may prefer the latest hits, country, or newscasts. Every demographic has preferences, and it’s our job to know how those preferences affect media planning.
Next, collect as much data and research as possible. Radio station annual reports are useful in that they provide insight to what listeners respond to and when. For example, talk radio during weekday mornings has the largest audience.
In order to understand your audience, learn about the different types of music genres and who prefers them. For example, pop is fiercer among teens and young adults, while classic rock is the choice of middle-aged men.