By NArtak Media Group
Here are the top 5 common TV media terms you need to know!
When we work with clients at Nartak Media Group, we understand that paid media comes with a lot of industry slang. To help our clients gain a better understanding, we’ve put together a glossary of TV buying terms.
This approach is where there is a set of two matching or related commercials. One commercial will play at the beginning of a commercial break and the other will be played at the end of the commercial break.
These are simple lines of text scrolling across the bottom of the screen. They are similar to weather information or secondary headlines found at the bottom of a newscast.
Dayparting is the act of dividing the broadcast day into parts that are reflective of the demographic and target audience viewership during a segmented period of time, such as early morning.
These positions or "spots" that are guaranteed positions for TV advertisements that cannot be moved by the provider.
Makegoods are rerun credits that are given to an advertiser by the medium, radio station, television station, publication, etc., and are used to compensate for an error in timing, composition, or placement of an advertisement.