By NArtak Media Group

What is Programmatic Advertising?

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Have you ever been surprised or puzzled by how eerily relevant those ads popping up on your screen seem to be?  If you ever think it was just a coincidence, we can assure you it’s not. That’s programmatic advertising in action! In this web story, we will answer the question, “What is programmatic advertising?” and how can it benefit your business.

What is Programmatic Advertising?

Programmatic Advertising is like an autopilot for media buying. Unlike traditional media buying, programmatic advertising uses machine learning tools and algorithms to automate the entire ad-buying process. As a result, you get an overall increase in speed, precision, and result.

How Does Programmatic Advertising Work?

Programmatic advertising uses Demand-Side Platforms. DSPs are software platforms where advertisers bid and manage ad inventory across many digital channels in real time.  There are also SSPs (Supply-Side-Platforms) where publishers use the platform to sell their ad space and connect with advertisers.

The Ad Exchange

Advertisers seek out available ad space, initiating an ad placement request. This request is then funneled into an auction process where the request is open to bidding by advertisers vying for the opportunity. Once the winning bid is determined, the ad is delivered to the user’s device in the available  ad slot.

Programmatic Advertising Benefits

1. Increased Efficiency & Automation

2. Targeting & Personalization

3. Improved ROI & Analytics

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