By NArtak Media Group

Political Advertising: How It Has Changed In The Digital Age

Political Advertising

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Political advertising is a form of campaigning that allows candidates to directly deliver messages to voters. With the rise of social media and online platforms, political advertising has changed drastically.

Candidates can reach audiences that otherwise may not have been paying attention to the election.

Keep reading to learn more   about how political advertising  has changed in the digital age.


Micro-targeting uses data analytics  to identify specific groups of people with similar interests or values.  Using this information, advertisers can segment groups to deliver tailored messages. 

Social Media Advertising    

Social media has revolutionized the way political candidates can get messages to the general population. Advertising campaigns utilize social media to engage with voters, share content, and mobilize supporters.

Real-Time  Feedback

Before the rise of digital media, political campaigns relied on polling data to gauge feedback. Today, political campaigns can receive real-time feedback.  This allows candidates to then adjust their strategy accordingly.

Video Advertising

Online videos are perceived as a highly effective way of delivering emotional content. Video can also  be used to tell compelling stories, explain complex issues, and engage voters in a deeper way.

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