By NArtak Media Group
Programmatic advertising is the automated targeting and deployment of video ads on connected devices and Smart TVs.
Over-the-top, or OTT, is a form of programmatic advertising. This advertising combines television advertising with digital advertising and is a great opportunity for TV advertisers to extend their reach to ‘cord cutters’, or for non-traditional television advertisers to get in front of the right audience.
As of 2021, Cord Cutters represent 27% of the US population. Cord Cutters (people that have completely stopped using cable/satellite TV), as well as dual-option TV users (someone that uses OTT and cable/satellite options), are both increasing in numbers of OTT users.
With programmatic OTT, we have inventory on most ad-supported apps, including: – Roku – Hulu – SlingTV – Sony Crackle – Pluto – Tubi – Fox News – NBC News – CBS News – Plus many more!
OTT advertising has the ability to be hyper-targeted with video delivery in long-format content and on Smart TVs. Here is a list of benefits of OTT advertising: – Large-Screen, Long-Format Targeting – Geo Targeted Video Advertising – Fully Customized and Cost-Effective Budgets – Behavioral and Demographic Targeting … on the TV screen!