5 Media buying tips to maximize your TV Budget

Tuesday, Jan 30, 18 By Nartak Media Group

How do you leverage advertising for your business? Are you getting the best placement and buys for the least amount of investment? It’s important to understand the ins and outs of media buying when it comes to advertising—or partner with the people who do.

At Nartak Media, we help businesses achieve their goals through TV, radio, billboard, digital advertising and other mass media. Here are five tips you might be surprised to learn.

1. You can negotiate

Did you know media never sells out? Outlets always have inventory—you just have to find it and be persistent. Negotiate the best rates. Expect and ask for the best schedules and times.

strong>2. Certain time slots are harder to get than others

Like anything, the more demand, the harder it is to negotiate, but the best negotiators will clinch the spot. For instance, during an election year, you will be hard pressed to compete for air time. Same with the morning commute. This is just something to consider as you plan your strategy.

3. Ever heard of value-added bonuses? Don’t let them sway you

Here’s the insiders secret: value-added bonuses don’t have much value. They are simply the balloon handed to you as you walk out the door to make you feel good at the end of a transaction. You want an experienced agency to negotiate your media buying. If a station is offering a value-added bonus, and an agency is jumping up and down about it, they don’t understand what’s really important.

4. Focus on results, not that prime time TV slot

Sure, it sounds good to be airing your company’s ad during a major sports event—but is that the best use of your budget? Or might there be a far better deal with greater viewership for your products or services elsewhere? The highest rated shows are the most expensive so choose wisely. This is where an experienced media buying agency will be able to strategize best.

5. Do what’s best for your company and budget

Not able to reach your target audience on your budget? It’s okay not to use TV advertising. It’s not for every company. If the rates are too high, don’t buy them. Your goal should be 3-5 times per week per station on Cable networks otherwise it might not make sense at all.

Are you interested in a professional media planner to negotiate on your behalf? Reach out to Nartak Media Services to learn how we can secure advertising media buys for your business.