Outdoor advertising can have a strong impact on an advertising campaign, provided the message is concise and clear.
Here are certain advantages to utilizing outdoor advertising:
- You can’t escape it. Most people travel the same route every day of the week and will see the billboard each time they go by.
- Placement is specific to your geographic area, thereby making outdoor advertising an efficient medium. Outdoor advertising strengthens your existing market or enables you to reach out to a different area.
- A picture can leave a lasting impression. A smartly done billboard campaign evokes many emotions – hunger, happiness, awareness. Who hasn’t seen a huge hamburger on a sign and suddenly felt hungry?
- Illuminated billboards can be very effective, particularly at night. A large sign appears out of the darkness and lets us think about something other than our drive. The message is impossible to ignore.
Outdoor advertising includes transit shelters and bus advertising which can be very effective if your target audience can be found in urban, densely populated areas.
Other out-of-home ad placements like in-mall billboards, kiosks, bus advertising and escalator advertising can be effective as well.
Nartak clients achieve high impact messaging in highly visible locations at a very competitive rate.