Buying Media During the Political Season

Tuesday, Oct 9, 18 By Nartak Media Group

media buying, media planning

Advertising during the political season can be challenging for those new to advertising and even for the most seasoned advertisers. And political advertising, both candidates and issues advertising have MUCH deeper pockets than most local businesses. At Nartak Media, we are here to help business owners navigate around political advertising to minimize its impact on their media plans. Understanding … Continue reading “Buying Media During the Political Season”

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Why Do I Need a Media Strategy?

Monday, Aug 20, 18 By Nartak Media Group

media strategy

Brands that perform well don’t happen by accident. There’s a lot of strategic planning that goes into the tactics, channels, and methods of reaching consumers and at various points of engagement. And, at the end of the day, you gain insight into what works for the next campaign.

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Finding the Ideal Media Mix

Monday, Jul 16, 18 By Nartak Media Group

Are you spending your budget on the right media mix? Here are some easy ways to gauge whether you are investing time and money and effort where it counts.

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Bigger Isn’t Always Better When It Comes to Media Buying

Friday, Jun 29, 18 By Nartak Media Group

Media buying has seen a transformation over the years. Gone are the days of regional TV broadcasters and limited radio channels and newspapers in major cities. With the advent of the satellite TV boom and media proliferation […]

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Scatter Advertising: What is it and 3 Buying tips

Monday, Mar 26, 18 By Nartak Media Group

Scatter advertising is a media buying strategy television networks use to sell air time at higher rates. Need to position a product at the last minute? […]

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Do DVRs decrease TV impact?

Monday, Feb 26, 18 By Nartak Media Group

The advent of the DVR, a digital video recorder, had advertising professionals concerned over the future of TV advertising. Would viewers speed through the commercials, missing the brand awareness and messaging? […]

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5 Media buying tips to maximize your TV Budget

Tuesday, Jan 30, 18 By Nartak Media Group

How do you leverage advertising for your business? Are you getting the best placement and buys for the least amount of investment? […]

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Radio Advertising: Know Your Radio Audience

Thursday, Dec 28, 17 By Nartak Media Group

Are your radio ads reaching the right people? How do you know? You may want to consider your plan and find the station that speaks to your target. […]

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Tips for Getting The Most Out of Your TV Budget

Friday, Dec 8, 17 By Nartak Media Group

We’re in the business of helping you get noticed by the right people at the right time. Sounds easy, right? There’s a little more to it, and here we’ll offer a few tips on getting the most out of your television budget. […]

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What First time Television Advertisers Need to Know

Saturday, Sep 30, 17 By Nartak Media Group

If you are considering using television for the first time, you may have questions. We have taken a few minutes to put together some of the most frequently asked questions first time advertisers have and added them here. […]

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Saturation: the key to any TV or Radio advertising campaign

Friday, Sep 29, 17 By Nartak Media Group

Advertising campaigns are an essential part of marketing. Your competitors are investing dollars in their radio advertising, and in order to protect your market share, you will too. The question is: how much? […]

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Should I buy my ads by the show, by the network, or by the time of day?

Friday, Sep 1, 17 By Nartak Media Group

When it comes to advertising, knowing where to put your dollars and how can make all the difference between an effective campaign and one that falls flat. […]

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Should I buy my ads by the show, by the network, or by the time of day?

Tuesday, Jul 25, 17 By Nartak Media Group

When it comes to advertising, knowing where to put your dollars and how can make all the difference between an effective campaign and one that falls flat. […]

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Pets in the Workplace

Monday, Jun 11, 18 By Nartak Media Group

Recently, we spoke to Dr. Kenton Rexford, managing partner of Pittsburgh Veterinary Specialty & Emergency Center in the North Hills about the benefits having pets (specifically, dogs) in the workplace. […]

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