Political Advertising on Social Media: Our Guide

Wednesday, May 15, 24 By Nartak Media

political advertising on social media

Just like marketing products or services, political entities need strong advertising efforts to ensure visibility and effectively communicate their message to voters and constituents. Given the large number of Americans active on social media platforms, it’s no surprise that political campaigns have shifted towards digital trends, using social media as a primary medium for outreach. … Continue reading “Political Advertising on Social Media: Our Guide”

Read More

How To Place An Advertisement In The Newspaper

Monday, Apr 15, 24 By Nartak Media

how to place an advertisement in the newspaper

With all the digital ads flooding our screens these days, who even picks up a newspaper anymore? But little do people know, that plenty of people still turn to the tried-and-true print papers for their news and info, citing reliability as one of the reasons.  But isn’t newspaper advertising the oldest form of advertising and … Continue reading “How To Place An Advertisement In The Newspaper”

Read More

What is Programmatic Advertising?

Friday, Mar 15, 24 By Nartak Media

What is Programmatic Advertising?

Have you ever been surprised or puzzled by how eerily relevant those ads popping up on your screen seem to be? If you ever think it was just a coincidence, we can assure you it’s not. That’s programmatic advertising in action. In today’s blog, we’ll seek to answer the questions, “What is programmatic advertising?” how … Continue reading “What is Programmatic Advertising?”

Read More

TV Advertising Trends to Watch in 2024

Thursday, Feb 15, 24 By Nartak Media

TV Advertising Advantages - person pointing remote at TV in the background with legs kicked up on coffee table

Traditional TV advertising remains a dominant force despite the rise of digital platforms. However, 2024 marks a new era where traditional and digital advertising fuse together, blending the best of both worlds. While 30-second spots remain integral, they are reimagined with dynamic, targeted, and interactive elements fused with digital platforms. This nostalgic yet novel blend … Continue reading “TV Advertising Trends to Watch in 2024”

Read More

Top 5 Advertising Trends in 2024

Friday, Jan 19, 24 By Nartak Media

Advertising Trends in 2024 - digital billboards showing advertising for many different companies

Advertising is constantly evolving to keep up with technological advances and changes in consumer behavior. There are exciting, new advertising trends in 2024 that have the potential to transform marketing strategies.  From harnessing artificial intelligence to exploring new social platforms, the advertising landscape is shifting innovatively, providing fresh opportunities for brands to engage their audience … Continue reading “Top 5 Advertising Trends in 2024”

Read More

Creative Billboard Advertising Trends: What to Expect in 2024

Friday, Dec 15, 23 By Nartak Media

Creative Billboard Advertising Trends Cover Image

Billboard advertising remains an impactful form, serving as a powerful canvas for creative advertising. However, as we look toward the near future, what can we anticipate in the realm of creative billboard advertising? Learn more about what to expect from creative billboard advertising trends in 2024 by reading our piece below!    2024 Billboard Advertising … Continue reading “Creative Billboard Advertising Trends: What to Expect in 2024”

Read More

Radio Advertising Advantages and Disadvantages

Wednesday, Nov 15, 23 By Nartak Media

Radio Advertising: Advantages and Disadvantages

In the ever-evolving advertising landscape, businesses are faced with options on how to connect with their audience. While many have resorted to digital advertising, one must not underestimate the power of traditional marketing, including radio advertising, that still wields significant influence.    Radio advertising, just like other forms of advertising, comes with its pros and … Continue reading “Radio Advertising Advantages and Disadvantages”

Read More

Is Print Media Dead?

Sunday, Oct 15, 23 By Nartak Media

Is Print Media Dead? - printed magazines stacked on one another

It’s true that in today’s digitally-driven world, screens dominate our lives. From mobile phones to laptops, we’re constantly glued to gadgets and consuming content digitally. With this rapid growth of digital media, it’s normal to think that other traditional forms of advertising, like print media, are on the decline. But, is print media dead? We … Continue reading “Is Print Media Dead?”

Read More

How To Advertise on Local TV

Friday, Sep 15, 23 By Nartak Media

woman watching an tide detergent advertise on local tv

While the spotlight often shines on online and social media advertising, it’s crucial not to underestimate the power and influence of TV advertising. Consider this: the average viewer in the US spends up to 5 hours a day glued to their television screens. These stats underscore the huge potential that local TV advertising holds. When … Continue reading “How To Advertise on Local TV”

Read More

What To Expect On TV Advertising ROI

Tuesday, Aug 15, 23 By Nartak Media

TV Advertising ROI Blog Cover Image of person holding remote pointed at television

Throughout the years, one of the most reputable and effective forms of advertising has been TV advertising. Commercials generate a great return on investment (ROI) based on the gross sales margin and the cost of making the campaign. Keep reading to learn more about return on investments, how to calculate them, and what to expect … Continue reading “What To Expect On TV Advertising ROI”

Read More

The 3 Most Important Rules Of Media Buying

Saturday, Jul 15, 23 By Nartak Media

Rules of Media Buying - person looking at analytics on lap top

  3 Rules to Buy and Schedule Media More Efficiently Understanding the principles of media buying and mastering negotiation is essential for both established companies and small businesses alike. In this article, we will provide the necessary facts about media buying and the crucial rules to follow to help achieve your desired business outcomes.   … Continue reading “The 3 Most Important Rules Of Media Buying”

Read More

Why Is TV Advertising Effective? 

Thursday, Jun 15, 23 By Nartak Media

Perhaps one of the most familiar forms of advertising is TV advertising. TV advertisements include some kind of message about an event, product, or service and occur between television programming, also known as commercials.  The first commercial aired in July of 1941, during a game between the Brooklyn Dodgers and Philadelphia Phillies. It’s no surprise, … Continue reading “Why Is TV Advertising Effective? “

Read More

Digital and Traditional Advertising: Why It’s Good To Have a Mix of Both

Monday, May 15, 23 By Nartak Media

Digital and Traditional Advertising - illustration of traditional advertising versus digital advertising

In today’s fast-paced world, the debate between digital and traditional advertising has hit like a storm. With new opportunities and challenges, marketers are often left with the question, “Which approach is more effective?” Rather than pitting these two advertising approaches against each other, here at Nartak, we believe that it is best to have a … Continue reading “Digital and Traditional Advertising: Why It’s Good To Have a Mix of Both”

Read More

How Political Advertising Has Changed In The Digital Age

Saturday, Apr 15, 23 By Nartak Media

How Political Advertising Has Changed in The Digital Age

Political advertising has changed throughout the years and possibly for the better. It is a form of campaigning that allows candidates to directly deliver messages to voters. In today’s digital age, political advertising has undergone a huge transformation. With the rise of social media and online platforms, candidates can reach audiences that otherwise may not … Continue reading “How Political Advertising Has Changed In The Digital Age”

Read More

4 Radio Advertising Trends to Pay Attention To This Year

Wednesday, Mar 15, 23 By Nartak Media

Radio Advertising Trends Cover Image

Although it may not be the most popular form of advertising today, Radio advertising has a universal appeal and is one of the most efficient ways to reach your potential customer! This year, there are a few radio advertising trends that are on the rise. Let’s take a look at 4 radio advertising trends you … Continue reading “4 Radio Advertising Trends to Pay Attention To This Year”

Read More

OTT Advertising Trends to Watch

Wednesday, Feb 15, 23 By Nartak Media

OTT Advertising Trends to Watch - Cover Image

Are you familiar with OTT advertising trends? Over-the-top (OTT) advertising is revolutionizing how brands connect with audiences beyond traditional cable TV. As digital landscapes evolve, OTT platforms like streaming services have become the new battleground for marketers aiming to capture the attention of “cord-cutters” – those who’ve ditched traditional cable in favor of internet-based entertainment. … Continue reading “OTT Advertising Trends to Watch”

Read More

Why is Advertising Important in 2023?

Sunday, Jan 15, 23 By Nartak Media

people working hard

Do you ever ask yourself, “why is advertising important?” Well, here’s why. In today’s business world, advertising is crucial. The market is extremely competitive, and without being out in the public eye, your brand could essentially be invisible to your target marketing. Advertising is important in every business because it is how you connect with … Continue reading “Why is Advertising Important in 2023?”

Read More

What is the Best Time to Advertise on TV?

Wednesday, Dec 27, 23 By Nartak Media Group

The Best Time to Advertise on TV Blog Cover - Hand holding TV remote pointed at sporting event with drinks and a cup of chips in the foreground

Despite common misconceptions, TV Advertising is still extremely effective and popular amongst many companies. TV marketing and advertising can help expose your brand, products, and services to a wider audience and drive conversions. Determining the best time to advertise on TV, however, requires strategic planning and understanding of viewer habits throughout different times of the … Continue reading “What is the Best Time to Advertise on TV?”

Read More

How Effective is Billboard Advertising?

Tuesday, Nov 15, 22 By Nartak Media

advantages of billboard advertising

Billboards are everywhere. Whether you are driving your morning commute to work or taking the trolly into town, you will see at least a few billboards on the way. In today’s day and age, are billboards effective when it comes to advertising? That is the question we will be answering today. Advantages of Billboard Advertising … Continue reading “How Effective is Billboard Advertising?”

Read More

Newspaper Advertising Trends for 2023

Saturday, Oct 15, 22 By Nartak Media

Newspaper Advertising

What is Newspaper Advertising? Newspaper advertising is one of the oldest forms of advertising that we see today. These ads do a lot more than just showcasing a single product or service, as each ad works hard to reel in customers and keep them coming back. Not only can newspaper advertising bring in a lot … Continue reading “Newspaper Advertising Trends for 2023”

Read More

What is Media Planning and Buying?

Thursday, Sep 15, 22 By Nartak Media

Media planning and buying agency strategy session

Trying to adapt to the ever-evolving advertising and marketing climate can be a challenge! Whether you are a media planning expert or someone just trying to understand how to navigate their company’s advertising, knowing the ins and outs of media planning and buying is crucial.  To say that media planning and buying have changed significantly … Continue reading “What is Media Planning and Buying?”

Read More

How To Measure Success In Radio Advertising

Thursday, Aug 18, 22 By Nartak Media

Woman in radio booth

Radio Advertising is a tool that has been used for decades to reach consumers across every industry. However the power of radio advertising has changed. Despite it being a solid form of communication, one must ask, “how do I measure if my radio advertising campaign is a success or not?” Today, you will learn which … Continue reading “How To Measure Success In Radio Advertising”

Read More

How to Measure TV Advertising

Wednesday, Jul 20, 22 By Nartak Media

Measuring TV advertising performance is not a walk in the park. As much as we wish this wasn’t the case, there is no singular tool or measurement solution that is guaranteed to work for every campaign out there. Although, as technology advances, our understanding of TV’s effects also improves. That being said, we are sharing … Continue reading “How to Measure TV Advertising”

Read More

What Effect Did The Pandemic Have On Print Media Marketing? 

Wednesday, Jun 15, 22 By Nartak Media

The pandemic has had an impact on every other corner of our lives but as marketing professionals, we must ask ourselves, did it completely kill print media? As digital marketing is taking the world by storm, some would assume that print media has gone extinct. We are here to tell you, that it has not.  … Continue reading “What Effect Did The Pandemic Have On Print Media Marketing? “

Read More

6 Instances Where Your Brand Needs a Logo

Monday, Mar 29, 21 By Nartak Media Group

Now that you’ve designed the perfect logo for your business, where are the best places to use it? You need to ensure customers start recognizing your brand and build a sense of brand loyalty. One of the best ways to get your logo out there is to make sure that it is seen as much … Continue reading “6 Instances Where Your Brand Needs a Logo”

Read More

Small Business TV Advertising Guide

Friday, Jan 29, 21 By Nartak Media Group

Small Business TV Advertising - Family gathered around watching TV

Television advertising is a powerful way to reach and influence a customer base for small and large businesses alike. At Nartak Media Group, we’ve put together a small business TV advertising guide to help small businesses like yours understand and utilize this effective advertising tool!

Read More

Glossary of Common TV Buying Terms

Friday, Sep 11, 20 By Nartak Media Group

When we work with clients at Nartak Media Group, we understand that paid media comes with a lot of industry slang, so to help our clients gain a better understanding, we’ve put together a glossary of TV buying terms. TV Buying Terms: Bookend Approach: This approach is where there is a set of two matching … Continue reading “Glossary of Common TV Buying Terms”

Read More

Advantages of Broadcast TV Advertising

Saturday, Sep 30, 23 By Nartak Media

TV Advertising Advantages - person pointing remote at TV in the background with legs kicked up on coffee table

In today’s digital age, where online advertising seems to dominate, traditional broadcast TV advertising still holds a significant edge for many businesses. Let’s explore the key advantages of broadcast TV advertising and why it remains a valuable tool for marketers.

Read More

Is it Time For You to Hire a Media Agency?

Tuesday, May 19, 20 By Nartak Media Group

Advertising is a complex industry. Many times when businesses decide to handle it all in-house, they tend to find that they have taken on more than they can handle. Managing all advertising in-house works for some businesses, but in many cases, it can become an overwhelming and increasingly difficult task.

Read More

Effective TV Advertising Tips

Monday, Apr 19, 21 By Nartak Media Group

Filming and interview/ commercial

TV Advertising is a powerful tool to help you reach and influence your customers. To help you get the most out of your TV ads, we’ve put together a few tips. Today’s tips are going to deal with options and costs.   TV Commercial Length If your message is simple and direct…a fifteen second or … Continue reading “Effective TV Advertising Tips”

Read More

Integrated Retail Advertising Plans – The Secret to Success

Friday, Jan 11, 19 By Nartak Media Group

In the constantly connected digital world, retail advertising is growing. To endure this growth, we must realize that digital marketing strategies and tactics are king. Without digital marketing, retailers wouldn’t be able to get the results they need for successful advertising, right? Not necessarily. Approaching marketing with a strict digital focus is a misdirection that … Continue reading “Integrated Retail Advertising Plans – The Secret to Success”

Read More

Tips for Stretching Your Ad Dollar

Tuesday, Oct 23, 18 By Nartak Media Group

ad budget, ad dollar, media buying, media planning

With the world of advertising changing rapidly, it is easy for business owners to become overwhelmed with the wide range of new alternatives available. This large volume of choices can make it difficult to develop a budget-friendly media plan. At Nartak Media Group, we have developed some strategies to help you get the most out of your advertising budget.

Read More

Buying Media During the Political Season

Monday, Feb 20, 23 By Nartak Media Group

Row of microphones

Advertising during the political season can be daunting, especially for local or small businesses who may not have as deep pockets as the political candidates themselves. However, there are some valuable tips and insights we can share to help you make the most out of your media buying campaign during the political season. Understand the … Continue reading “Buying Media During the Political Season”

Read More

Why Do I Need a Media Strategy?

Saturday, Aug 20, 22 By Nartak Media Group

media strategy

Brands that perform well don’t happen by accident. There’s a lot of media strategy that goes into the tactics, channels, and methods of reaching consumers and at various points of engagement. And, at the end of the day, you gain insight into what works for the next campaign. So what exactly is a media strategy, … Continue reading “Why Do I Need a Media Strategy?”

Read More

Finding the Ideal Media Mix

Monday, Jul 16, 18 By Nartak Media Group

Signpost for online marketing channels

Are you spending your budget on the right media mix? Here are some easy ways to gauge whether you are investing time and money and effort where it counts.

Read More

Bigger Isn’t Always Better When It Comes to Media Buying

Friday, Jun 29, 18 By Nartak Media Group

Young people holding phones

Media buying has seen a transformation over the years. Gone are the days of regional TV broadcasters and limited radio channels and newspapers in major cities. With the advent of the satellite TV boom and media proliferation […]

Read More

Scatter Advertising: What is it and 3 Buying tips

Wednesday, Apr 20, 22 By Nartak Media Group

Remote pointing at Television screen

Scatter advertising is a media buying strategy television networks use to sell air time at higher rates. Need to position a product at the last minute? […]

Read More

Do DVRs decrease TV impact?

Monday, Feb 26, 18 By Nartak Media Group

Living room in red, black and white

The advent of the DVR, a digital video recorder, had advertising professionals concerned over the future of TV advertising. Would viewers speed through the commercials, missing the brand awareness and messaging? […]

Read More

5 Media Buying Tips To Maximize Your TV Budget

Tuesday, Jan 30, 18 By Nartak Media Group

5 Media Buying Tips To Maximize Your TV Budget

How do you leverage advertising for your business? Are you getting the best placement and buys for the least amount of investment? […]

Read More

Radio Advertising: Know Your Radio Audience

Wednesday, Dec 28, 22 By Nartak Media Group

Person lies down and rests foot on radio

Are your radio ads reaching the right people? How do you know? You may want to consider your plan and find the station that speaks to your target. […]

Read More

Tips for Getting The Most Out of Your TV Budget

Friday, Dec 8, 17 By Nartak Media Group

Thumb on remote pointing at TV

We’re in the business of helping you get noticed by the right people at the right time. Sounds easy, right? There’s a little more to it, and here we’ll offer a few tips on getting the most out of your television budget. […]

Read More

What First time Television Advertisers Need to Know

Saturday, Sep 30, 17 By Nartak Media Group

Man holding ZIP Ultra box with mic

If you are considering using television for the first time, you may have questions. We have taken a few minutes to put together some of the most frequently asked questions first time advertisers have and added them here. […]

Read More

Saturation Advertising: The Key to Any TV or Radio Campaign

Thursday, May 5, 22 By Nartak Media Group

Illustration of man and woman watching television - Saturation Advertising

Advertising campaigns are an essential part of marketing. Your competitors are investing dollars in their radio advertising, and in order to protect your market share, you will too. The question is: how much? […]

Read More

Media buying factors to consider

Friday, Sep 1, 17 By Nartak Media Group

Illustration of man holding piece of pie

When it comes to advertising, knowing where to put your dollars and how can make all the difference between an effective campaign and one that falls flat. […]

Read More

Pets in the Workplace

Monday, Jun 11, 18 By Nartak Media Group

Pets in the Workplace

Recently, we spoke to Dr. Kenton Rexford, managing partner of Pittsburgh Veterinary Specialty & Emergency Center in the North Hills about the benefits having pets (specifically, dogs) in the workplace. […]

Read More