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What is Media Planning and Buying? Trying to adapt to the ever-evolving advertising and marketing climate can be a challenge! Whether you are a media planning expert or someone just trying to understand how to navigate their company’s advertising, knowing the ins and outs of media planning and buying is crucial. To say that media … Continue reading “What is Media Planning and Buying?”
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Radio Advertising is a tool that has been used for decades to reach consumers across every industry. However the power of radio advertising has changed. Despite it being a solid form of communication, one must ask, “how do I measure if my radio advertising campaign is a success or not?” Today, you will learn which … Continue reading “How To Measure Success In Radio Advertising”
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Measuring TV advertising performance is not a walk in the park. As much as we wish this wasn’t the case, there is no singular tool or measurement solution that is guaranteed to work for every campaign out there. Although, as technology advances, our understanding of TV’s effects also improves. That being said, we are sharing … Continue reading “How to measure TV advertising”
Read MoreThe pandemic has had an impact on every other corner of our lives but as marketing professionals, we must ask ourselves, did it completely kill print media? As digital media is taking the world by storm, some would assume that print media has gone extinct. We are here to tell you, that it has not. … Continue reading “What Effect Did The Pandemic Have On Print Media Marketing? “
Read MoreNow that you’ve designed the perfect logo for your business, where are the best places to use it? You need to ensure customers start recognizing your brand and build a sense of brand loyalty. One of the best ways to get your logo out there is to make sure that it is seen as much … Continue reading “6 Instances Where Your Brand Needs a Logo”
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Television advertising is a powerful way to reach and influence a customer base for small and large businesses alike. At Nartak Media Group, we’ve put together a guide to television advertising to help small businesses understand and utilize this effective advertising tool.
Read MoreWhen we work with clients at Nartak Media Group, we understand that paid media comes with a lot of industry slang, so to help our clients gain a better understanding, we’ve put together a glossary of TV buying terms. TV Buying Terms: Bookend Approach: This approach is where there is a set of two matching … Continue reading “Glossary of Common TV Buying Terms”
Read MoreWhile it may seem a bit early to start thinking about 2021, the team here at Nartak is looking forward to the future, rather than dwelling in the difficulties of 2020.
Read MoreAdvertising is a complex industry. Many times when businesses decide to handle it all in-house, they tend to find that they have taken on more than they can handle. Managing all advertising in-house works for some businesses, but in many cases, it can become an overwhelming and increasingly difficult task.
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TV Advertising is a powerful tool to help you reach and influence your customers. To help you get the most out of your TV ads, we’ve put together a few tips. Today’s tips are going to deal with options and costs. TV Commercial Length If your message is simple and direct…a fifteen second or … Continue reading “Effective TV Advertising Tips”
Read MoreIn the constantly connected digital world, retail advertising is growing. To endure this growth, we must realize that digital marketing strategies and tactics are king. Without digital marketing, retailers wouldn’t be able to get the results they need for successful advertising, right? Not necessarily. Approaching marketing with a strict digital focus is a misdirection that … Continue reading “Integrated Retail Advertising Plans – The Secret to Success”
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With the world of advertising changing rapidly, it is easy for business owners to become overwhelmed with the wide range of new alternatives available. This large volume of choices can make it difficult to develop a budget-friendly media plan. At Nartak Media Group, we have developed some strategies to help you get the most out of your advertising budget.
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Advertising during the political season can be challenging for those new to advertising and even for the most seasoned advertisers. And political advertising, both candidates and issues advertising have MUCH deeper pockets than most local businesses. At Nartak Media, we are here to help business owners navigate around political advertising to minimize its impact on their media plans. Understanding … Continue reading “Buying Media During the Political Season”
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Brands that perform well don’t happen by accident. There’s a lot of strategic planning that goes into the tactics, channels, and methods of reaching consumers and at various points of engagement. And, at the end of the day, you gain insight into what works for the next campaign.
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Are you spending your budget on the right media mix? Here are some easy ways to gauge whether you are investing time and money and effort where it counts.
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Media buying has seen a transformation over the years. Gone are the days of regional TV broadcasters and limited radio channels and newspapers in major cities. With the advent of the satellite TV boom and media proliferation […]
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Scatter advertising is a media buying strategy television networks use to sell air time at higher rates. Need to position a product at the last minute? […]
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The advent of the DVR, a digital video recorder, had advertising professionals concerned over the future of TV advertising. Would viewers speed through the commercials, missing the brand awareness and messaging? […]
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How do you leverage advertising for your business? Are you getting the best placement and buys for the least amount of investment? […]
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Are your radio ads reaching the right people? How do you know? You may want to consider your plan and find the station that speaks to your target. […]
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We’re in the business of helping you get noticed by the right people at the right time. Sounds easy, right? There’s a little more to it, and here we’ll offer a few tips on getting the most out of your television budget. […]
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If you are considering using television for the first time, you may have questions. We have taken a few minutes to put together some of the most frequently asked questions first time advertisers have and added them here. […]
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Advertising campaigns are an essential part of marketing. Your competitors are investing dollars in their radio advertising, and in order to protect your market share, you will too. The question is: how much? […]
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When it comes to advertising, knowing where to put your dollars and how can make all the difference between an effective campaign and one that falls flat. […]
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Recently, we spoke to Dr. Kenton Rexford, managing partner of Pittsburgh Veterinary Specialty & Emergency Center in the North Hills about the benefits having pets (specifically, dogs) in the workplace. […]
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