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How to Track the Customer Journey: Marketing Funnel Analytics Understanding how customers interact with your brand across multiple touchpoints is crucial for marketing success. The ability to visualize and optimize each stage of the customer experience is essential for sustainable growth in the data-driven market. Customer journey tracking provides invaluable insights into how prospects discover, … Continue reading “How to Track the Customer Journey: Marketing Funnel Analytics”
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In a digital world filled with fleeting social scrolls and short-lived ads, one marketing channel consistently delivers: email. With an average ROI of $36 for every $1 spent, email marketing strategies remain one of the most powerful tools for businesses looking to build lasting customer relationships and drive revenue. But to get results, you need … Continue reading “Driving Revenue With Targeted Email Marketing Strategies”
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If you haven’t read our article exploring what OOH means, don’t worry. We’ve got you covered here. To give you some perspective, OOH is those eye-catching advertisements you see while commuting or exploring public spaces on billboards, street furniture, buses, and other high-visibility areas. Since 140 million Americans commute each day, imagine how many people … Continue reading “OOH Advertising: What Does OOH Stand For?”
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As a local business owner providing service to your community, what if we told you that you can easily broaden your customer reach? Let’s say you provide plumbing service in Pittsburgh, and someone types “best plumber near me” in their search engine, as that’s the first instinct of people in the modern world when they … Continue reading “What are Local Service Ads?”
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The first instinct when something pops into the minds of modern-day people is typing those into their trusted search engine—whether it’s the best project management software or simply the best coffee shop in Pittsburgh—making marketing and SEO inseparable. In order to be visible in a very crowded digital landscape these days, your business should be … Continue reading “How Does SEO Fit into a Marketing Strategy?”
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2025 has officially begun, and if you’re looking to advertise your business, don’t get left behind. Join the bandwagon and enhance your advertising strategies by considering the new advertising trends in 2025. From the increasing use of Artificial Intelligence to the continued popularity of podcasts, 2025 will be an exciting year for businesses, marketers, and … Continue reading “2025 Advertising Trends to Watch”
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Programmatic Advertising is the process of buying media using automated technology and algorithms. Unlike traditional media buying, which is done manually and often involves several meetings and negotiations, programmatic advertising is done in real-time and uses a data-driven approach, saving time and maximizing efficiency. Keen to learn more? Let’s explore this topic in more detail below, … Continue reading “Best Programmatic Advertising Platforms”
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Like the rest of us, you may have seen repetition in advertising. This is when the same ads appear everywhere, from the internet, TV, newspaper, and even billboards, while simultaneously hearing the same jingle of the business being played over and over on the radio. If you think it’s a mere coincidence or pure laziness … Continue reading “Repetition in Advertising: The Impact of Frequency on Your Marketing Strategy”
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Are you thinking of giving up on the different types of radio advertising? Who says the radio is dead? Radio has survived two media dominance, first TV in the 1960s and the internet in the 2000s. Most American adults (this is especially true for people 35 years old or older) still spend their time listening … Continue reading “Different Types Of Radio Advertising”
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The use of advertising in politics is not a new phenomenon. In fact, it has been part of American politics since the early days of the republic]. Advertising has since undergone a huge transformation with the introduction of digital marketing and has brought unprecedented results, reaching more audiences anywhere and anytime. However, while political advertising … Continue reading “Advantages and Disadvantages of Political Advertising”
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In this digital age, more and more people are turning to online platforms for convenience and flexibility, and it is only natural that the world of advertising follows suit. OTT (Over-the-top) advertising or ads delivered through online streaming services have become the current and future marketing trends every marketer needs to watch. Without further ado, … Continue reading “Benefits of OTT Advertising”
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Television advertising remains a powerful tool in today’s diverse media landscape. Despite the rise of digital platforms, TV continues to offer unique advantages of advertising that make it an essential component of many successful marketing strategies. At Nartak Media Group, we specialize in helping businesses harness advertising advantages to reach their target audience effectively and … Continue reading “5 Advantages of TV Advertising”
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Have you ever noticed those eye-catching advertisements while commuting or exploring public spaces? That is out-of-home advertising, a dynamic approach connecting brands with consumers on the go that leverages diverse formats like billboards, transit ads, and street furniture strategically placed in high-visibility areas to deliver captivating visuals and compelling messages directly to audiences. In … Continue reading “What Is Out-of-Home Advertising?”
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Just like marketing products or services, political entities need strong advertising efforts to ensure visibility and effectively communicate their message to voters and constituents. Given the large number of Americans active on social media platforms, it’s no surprise that political campaigns have shifted towards digital trends, using social media as a primary medium for outreach. … Continue reading “Political Advertising on Social Media: Our Guide”
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With all the digital ads flooding our screens these days, who even picks up a newspaper anymore? But little do people know, that plenty of people still turn to the tried-and-true print papers for their news and info, citing reliability as one of the reasons. But isn’t newspaper advertising the oldest form of advertising and … Continue reading “How To Place An Advertisement In The Newspaper”
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Have you ever been surprised or puzzled by how eerily relevant those ads popping up on your screen seem to be? If you ever think it was just a coincidence, we can assure you it’s not. That’s programmatic advertising in action. In today’s blog, we’ll seek to answer the questions, “What is programmatic advertising?” how … Continue reading “What is Programmatic Advertising?”
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Traditional TV advertising remains a dominant force despite the rise of digital platforms. However, 2024 marks a new era where traditional and digital advertising fuse together, blending the best of both worlds. While 30-second spots remain integral, they are reimagined with dynamic, targeted, and interactive elements fused with digital platforms. This nostalgic yet novel blend … Continue reading “TV Advertising Trends to Watch in 2024”
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Advertising is constantly evolving to keep up with technological advances and changes in consumer behavior. There are exciting, new advertising trends in 2024 that have the potential to transform marketing strategies. From harnessing artificial intelligence to exploring new social platforms, the advertising landscape is shifting innovatively, providing fresh opportunities for brands to engage their audience … Continue reading “Top 5 Advertising Trends in 2024”
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Billboard advertising remains an impactful form, serving as a powerful canvas for creative advertising. However, as we look toward the near future, what can we anticipate in the realm of creative billboard advertising? Learn more about what to expect from creative billboard advertising trends in 2024 by reading our piece below! 2024 Billboard Advertising … Continue reading “Creative Billboard Advertising Trends: What to Expect in 2024”
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In the ever-evolving advertising landscape, businesses are faced with options on how to connect with their audience. While many have resorted to digital advertising, one must not underestimate the power of traditional marketing, including radio advertising, that still wields significant influence. Radio advertising, just like other forms of advertising, comes with its pros and … Continue reading “Radio Advertising Advantages and Disadvantages”
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It’s true that in today’s digitally-driven world, screens dominate our lives. From mobile phones to laptops, we’re constantly glued to gadgets and consuming content digitally. With this rapid growth of digital media, it’s normal to think that other traditional forms of advertising, like print media, are on the decline. But, is print media dead? We … Continue reading “Is Print Media Dead?”
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While the spotlight often shines on online and social media advertising, it’s crucial not to underestimate the power and influence of TV advertising. Consider this: the average viewer in the US spends up to 5 hours a day glued to their television screens. These stats underscore the huge potential that local TV advertising holds. When … Continue reading “How To Advertise on Local TV”
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Throughout the years, one of the most reputable and effective forms of advertising has been TV advertising. Commercials generate a great return on investment (ROI) based on the gross sales margin and the cost of making the campaign. Keep reading to learn more about return on investments, how to calculate them, and what to expect … Continue reading “What To Expect On TV Advertising ROI”
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3 Rules to Buy and Schedule Media More Efficiently Understanding the principles of media buying and mastering negotiation is essential for both established companies and small businesses alike. In this article, we will provide the necessary facts about media buying and the crucial rules to follow to help achieve your desired business outcomes. … Continue reading “The 3 Most Important Rules Of Media Buying”
Read MorePerhaps one of the most familiar forms of advertising is TV advertising. TV advertisements include some kind of message about an event, product, or service and occur between television programming, also known as commercials. The first commercial aired in July of 1941, during a game between the Brooklyn Dodgers and Philadelphia Phillies. It’s no surprise, … Continue reading “Why Is TV Advertising Effective? “
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In today’s fast-paced world, the debate between digital vs traditional advertising has hit like a storm. With new opportunities and challenges, marketers are often left with the question, “Which approach is more effective?” Rather than pitting these two advertising approaches against each other, here at Nartak, we believe that it is best to have a … Continue reading “Digital vs Traditional Advertising: Why It’s Good To Have a Mix of Both”
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Political advertising has changed throughout the years and possibly for the better. It is a form of campaigning that allows candidates to directly deliver messages to voters. In today’s digital age, political advertising has undergone a huge transformation. With the rise of social media and online platforms, candidates can reach audiences that otherwise may not … Continue reading “How Political Advertising Has Changed In The Digital Age”
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Although it may not be the most popular form of advertising today, Radio advertising has a universal appeal and is one of the most efficient ways to reach your potential customer! This year, there are a few radio advertising trends that are on the rise. Let’s take a look at 4 radio advertising trends you … Continue reading “4 Radio Advertising Trends to Pay Attention To This Year”
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Are you familiar with OTT advertising trends? Over-the-top (OTT) advertising is revolutionizing how brands connect with audiences beyond traditional cable TV. As digital landscapes evolve, OTT platforms like streaming services have become the new battleground for marketers aiming to capture the attention of “cord-cutters” – those who’ve ditched traditional cable in favor of internet-based entertainment. … Continue reading “OTT Advertising Trends to Watch”
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Do you ever find yourself asking, “Why is advertising important?” In today’s highly competitive business world, advertising is more essential than ever. Without a strong advertising strategy, your brand risks becoming invisible to your target market. Advertising is how businesses connect with their customers, build recognition, and ultimately drive conversions and revenue. It’s about creating … Continue reading “Why is Advertising Important in 2025?”
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Despite common misconceptions, TV Advertising is still extremely effective and popular amongst many companies. TV marketing and advertising can help expose your brand, products, and services to a wider audience and drive conversions. Determining the best time to advertise on TV, however, requires strategic planning and understanding of viewer habits throughout different times of the … Continue reading “What is the Best Time to Advertise on TV?”
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Billboards are everywhere. Whether you are driving your morning commute to work or taking the trolly into town, you will see at least a few billboards on the way. In today’s day and age, are billboards effective when it comes to advertising? That is the question we will be answering today. Advantages of Billboard Advertising … Continue reading “How Effective is Billboard Advertising?”
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What is Newspaper Advertising? Newspaper advertising is one of the oldest forms of advertising that we see today. These ads do a lot more than just showcasing a single product or service, as each ad works hard to reel in customers and keep them coming back. Not only can newspaper advertising bring in a lot … Continue reading “Newspaper Advertising Trends for 2023”
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Trying to adapt to the ever-evolving advertising and marketing climate can be a challenge! Whether you are a media planning expert or someone just trying to understand how to navigate their company’s advertising, knowing the ins and outs of media planning and buying is crucial. To say that media planning and buying have changed significantly … Continue reading “What is Media Planning and Buying?”
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Radio Advertising is a tool that has been used for decades to reach consumers across every industry. However the power of radio advertising has changed. Despite it being a solid form of communication, one must ask, “how do I measure if my radio advertising campaign is a success or not?” Today, you will learn which … Continue reading “How To Measure Success In Radio Advertising”
Read MoreMeasuring TV advertising performance is not a walk in the park. As much as we wish this wasn’t the case, there is no singular tool or measurement solution that is guaranteed to work for every campaign out there. Although, as technology advances, our understanding of TV’s effects also improves. That being said, we are sharing … Continue reading “How to Measure TV Advertising”
Read MoreThe pandemic has had an impact on every other corner of our lives but as marketing professionals, we must ask ourselves, did it completely kill print media? As digital marketing is taking the world by storm, some would assume that print media has gone extinct. We are here to tell you, that it has not. … Continue reading “What Effect Did The Pandemic Have On Print Media Marketing? “
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Now that you’ve designed the perfect logo for your business, where are the best places to use it? You need to ensure customers start recognizing your brand and build a sense of brand loyalty. One of the best ways to get your logo out there is to make sure that it is seen as much … Continue reading “Where to Use a Logo: The Ultimate Checklist”
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Television advertising is a powerful way to reach and influence a customer base for small and large businesses alike. At Nartak Media Group, we’ve put together a small business TV advertising guide to help small businesses like yours understand and utilize this effective advertising tool!
Read MoreWhen we work with clients at Nartak Media Group, we understand that paid media comes with a lot of industry slang, so to help our clients gain a better understanding, we’ve put together a glossary of TV buying terms. TV Buying Terms: Bookend Approach: This approach is where there is a set of two matching … Continue reading “Glossary of Common TV Buying Terms”
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In today’s digital age, where online advertising seems to dominate, traditional broadcast TV advertising still holds a significant edge for many businesses. Let’s explore the key advantages of broadcast TV advertising and why it remains a valuable tool for marketers.
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Advertising is a complex industry. Many times when businesses decide to handle it all in-house, they tend to find that they have taken on more than they can handle. Managing all advertising in-house works for some businesses, but in many cases, it can become an overwhelming and increasingly difficult task. It often can be in … Continue reading “Is it Time For You to Hire a Media Agency?”
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TV Advertising is a powerful tool to help you reach and influence your customers. To help you get the most out of your TV ads, we’ve put together a few tips. Today’s tips are going to deal with options and costs. TV Commercial Length If your message is simple and direct…a fifteen second or … Continue reading “Effective TV Advertising Tips”
Read MoreIn the constantly connected digital world, retail advertising is growing. To endure this growth, we must realize that digital marketing strategies and tactics are king. Without digital marketing, retailers wouldn’t be able to get the results they need for successful advertising, right? Not necessarily. Approaching marketing with a strict digital focus is a misdirection that … Continue reading “Integrated Retail Advertising Plans – The Secret to Success”
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With the world of advertising changing rapidly, it is easy for business owners to become overwhelmed with the wide range of new alternatives available. This large volume of choices can make it difficult to develop a budget-friendly media plan. Nartak Media Group wants to share a helpful advertising budget breakdown to help you get the … Continue reading “Nartak’s Advertising Budget Breakdown: Tips for Stretching Your Ad Dollar”
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Advertising during the political season can be daunting, especially for local or small businesses who may not have as deep pockets as the political candidates themselves. However, there are some valuable tips and insights we can share to help you make the most out of your political media buying. Understand the political landscape … Continue reading “Understanding Political Media Buying”
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Are you wondering, “why do I need a media strategy?” Brands that perform well don’t happen by accident. There’s a lot of media strategy that goes into the tactics, channels, and methods of reaching consumers and at various points of engagement. And, at the end of the day, you gain insight into what works for … Continue reading “Why Do I Need a Media Strategy?”
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Wondering how to find the ideal media mix? Here are some easy ways to gauge whether you are investing time and money and effort where it counts.
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Media buying has seen a transformation over the years. Gone are the days of regional TV broadcasters and limited radio channels and newspapers in major cities. With the advent of the satellite TV boom and media proliferation […]
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Scatter advertising is a media buying strategy television networks use to sell air time at higher rates. Need to position a product at the last minute? […]
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