Finding the Ideal Media Mix

Monday, Jul 16, 18 By Nartak Media Group

Are you spending your budget on the right media mix? Here are some easy ways to gauge whether you are investing time and money and effort where it counts.

Are your leads coming from mobile marketing?

They should. Of course needs vary based on brand and campaign objectives, but across the board every media mix should include mobile marketing. Just look around and you’ll see how consumers engage with their mobile devices. You gain an expansive audience this way. If none of your traffic is coming from some sort of mobile campaign, this needs to change.

Are you using the data available to you?

Do you advertise on Facebook? Do you have a means to manage customer relationships? How about your subscribers? If you don’t leverage this data, you are missing tremendous opportunities to understand who your customers are and create ways to engage and keep them.

What are your competitors doing?

Keeping your finger on the pulse of your competition is one of the best ways to learn what works and what doesn’t. How successful are they in using certain channels? Chances are, they’re after the same demographic you are, right? Learn from them and make yours better.

Don’t fall into the trap that you have to invest in everything

Digital trends come and go. Instagram and Vine were extremely useful for many brands, but that doesn’t mean they were right for yours. Hang back and see what works for others before you spend money that could be wasteful.

Know why you’re investing in certain channels

Once you understand the pros and cons to various media, you can better determine what is right for your target consumer. Print ads in the paper will probably never be seen by a millennial, for example, who goes first to digital content. Whereas a baby boomer may not catch that Pinterest ad you’re running. Research, investigate, test. Then you’ll determine the right mix for your campaign.

Ready to get started?

Reach out to Nartak Media today to learn how we can help you. We’ve been navigating the waters of the changing media channels for decades—keeping our finger on the pulse of what works and how and why. Call us today to learn more.