Print advertising is a tried and true way to deliver a message. Although collective readership of newspapers throughout the country is declining, certain advertisers (such as automobile dealers) use print as a primary means of reaching consumers. In addition to newspapers, local magazines, and flyers are often utilized very effectively.
As a Pittsburgh-based media buying and print advertising agency, we understand the importance of premium print advertising placement. That’s why we utilize a multi-step process to ensure that our clients’ ads are placed in the most effective locations. First, we conduct in-depth research to identify the most relevant publications for our client’s target audience. Next, we negotiate with publishers to secure the best ad placements at the most competitive rates. With our comprehensive approach to print media advertising, our clients can be confident that their ads will reach their intended audience in the most impactful way possible.