Nartak Media Group is an industry leader for OTT/CTV advertising

How Programmatic OTT/CTV Advertising Works:

Programmatic OTT/CTV advertising is the automated targeting and deployment of video ads on connected devices and Smart TVs. Over-the-top, or OTT, advertising combines television advertising with digital advertising and is a great opportunity for TV advertisers to extend their reach to ‘cord cutters’, or for non-traditional television advertisers to get in front of the right audience. OTT advertising allows for an advertiser to be very targeted and calculated in the deployment of their ads.

How big is the OTT market?

As of 2021, Cord Cutters represent 27% of the US population. Cord Cutters (people that have completely stopped using cable/satellite TV) as well as dual-option TV users (someone that uses OTT and cable/satellite options) are both increasing in numbers of OTT users.

What Apps Can Be Reached With OTT Advertising?

With programmatic OTT, we have inventory on most ad-supported apps, including:

  • Roku
  • Hulu
  • SlingTV
  • Sony Crackle
  • Pluto
  • Tubi
  • Fox News
  • NBC News
  • CBS News
  • Plus many more!

With programmatic advertising, we focus on the target audience rather than the placement alone. In this way, we can ensure we reach the target audience on placements they’re likely to visit.

What are the benefits of OTT Advertising?

OTT advertising has the ability to be hyper-targeted with video delivery in long-format content and on Smart TV’s. OTT advertising can oftentimes be broken down to a targeted audience at a zip code, radius or DMA level. Here is a list of benefits of OTT advertising:

  • Large-Screen, Long-Format Targeting
  • Geo Targeted Video Advertising
  • Fully Customized and Cost-Effective Budgets
  • Behavioral and Demographic Targeting … on the TV screen!

With the ability to adjust how the ads are deployed, we’re able to create a fully customized OTT plan that fits an advertiser’s needs, including the company’s creative message, goals and budget.

Looking to Target A Local Area In An Upcoming OTT/CTV Campaign?

With Nartak Media Group’s OTT targeting capabilities, we have the ability to support your campaign whether it’s targeting the Western PA to West Palm Beach-Boca Raton DMA, or from Squirrel Hill to 33427. Contact us today to get your next OTT/CTV campaign ready to launch!