Programmatic advertising is the automated targeting and deployment of video ads on connected devices and Smart TVs. Over-the-top, or OTT, advertising combines television advertising with digital advertising and is a great opportunity for TV advertisers to extend their reach to ‘cord cutters’, or for non-traditional television advertisers to get in front of the right audience. OTT advertising allows for an advertiser to be very targeted and calculated in the deployment of their ads.
As of 2021, Cord Cutters represent 27% of the US population. Cord Cutters (people that have completely stopped using cable/satellite TV), as well as dual-option TV users (someone that uses OTT and cable/satellite options), are both increasing in numbers of OTT users.
With programmatic OTT, we have inventory on most ad-supported apps, including:
With programmatic advertising, we focus on the target audience rather than the placement alone. In this way, we can ensure we reach the target audience on placements they’re likely to visit.
OTT advertising has the ability to be hyper-targeted with video delivery in long-format content and on Smart TVs. OTT advertising can oftentimes be broken down to a targeted audience at a zip code, radius, or DMA level. Here is a list of benefits of OTT advertising:
With the ability to adjust how the ads are deployed, we’re able to create a fully customized OTT plan that fits an advertiser’s needs, including the company’s creative message, goals, and budget.
With Nartak Media Group’s OTT targeting capabilities, we have the ability to support your campaign whether it’s targeting the Western PA to West Palm Beach-Boca Raton DMA, or from Squirrel Hill to 33427. Contact us today to get your next OTT/CTV campaign ready to launch!