With the world of advertising changing rapidly, it is easy for business owners to become overwhelmed with the wide range of new alternatives available. This large volume of choices can make it difficult to develop a budget-friendly media plan. At Nartak Media Group, we have developed some strategies to help you get the most out of your advertising budget.
You should begin working on your advertising budget as early as possible.
It is a good idea to determine an annual advertising budget in November, so you can develop your plan and negotiate your media buy prior to the start of the new year. You can also do this quarter by quarter if needed.
How to Create an Advertising Budget
You should start by deciding on what percent of your current sales you want to invest in advertising to obtain future sales. You may also consider what your goal is for company growth and how much money you think it will take to promote that growth through advertising.
According to the U.S. Small Business Administration, companies should spend seven to eight percent of their gross revenue on advertising and marketing for companies who make less than $5 million a year in sales.
Find the Right Agency
When searching for an advertising agency, you want to find one that has:
It is also important to look for a company that is professional and responsive that can help you effectively navigate the ever-evolving media landscape
At Nartak Media Group, we will use our expertise in media planning and buying to develop an efficient and successful advertising strategy for your company. We understand how important it is to stay current with emerging trends and to anticipate what’s coming next.
For over 30 years, we have provided our clients with result-focused, strategic advertising, while maintaining the very best research, industry data, and technology for every category of media. With our media planning services and strong vendor relationships, we provide you with a plan tailored to your specific needs that will take your ad dollars as far as possible.