4 Radio Advertising Trends to Pay Attention To This Year

Wednesday, Mar 15, 23 By Nartak Media

Radio Advertising Trends Cover Image

Although it may not be the most popular form of advertising today, Radio advertising has a universal appeal and is one of the most efficient ways to reach your potential customer! This year, there are a few radio advertising trends that are on the rise. Let’s take a look at 4 radio advertising trends you should be paying attention to.

Radio Advertising Trends:

1. Personal Testimonials

The first radio advertising trend to pay attention to this year is personal testimonials. Across all advertising mediums, storytelling has been growing in popularity. In radio ads specifically, storytelling is used in the form of personal testimonials to sell products and services. By putting a friendly voice on the radio, the story, or ad seems more genuine and natural. People are likelier to listen to something that feels more genuine, rather than blocking it out.


2. Podcast Sponsorships

Radio Advertising Trends: Person listening digital podcasts

Another radio advertising trend that is taking off this year is podcast sponsorships. With increasing popularity, people pay to promote their products and services on podcasts. A lot of sponsors pay based on the number of show downloads, but others pay based on how many sales are generated from a podcast ad. 

While podcasts are not a form of traditional radio advertising, the use of voice messaging still puts them in this category. One benefit to podcast sponsorships is that the company that wants to advertise can reach out to podcasts that fit within their specific target audience. For example, a kitchen appliance company could reach out to a home improvement podcast for sponsorships.


3. Personalized, Targeted Ads

The third radio advertising trend we are talking about today is personalized, targeted ads. With lots of advances in technology and data collection, radio advertisers can target their ads to very specific demographics or geographic areas. This method of advertising has become increasingly popular and important for businesses today because consumers are flooded with advertisements. By personalizing radio ads, companies can create more meaningful messages for their customers,  leading to increased engagement and conversion rates!


Radio Advertising Trends: Image of radio mic in booth 4. Digital Radio Ads

Finally, the last radio advertising trend is digital radio advertising or digital audio advertising. This refers to ads that run on digital audio platforms. These include digital music subscriptions like Spotify, Pandora, and SoundCloud, or digital radio streaming like iHeartRadio and SiriusXM. Online radio advertising opens opportunities to reach a wider audience and drive more engagement and revenue. 


End Note

Make sure to keep these radio advertising trends in mind when developing your advertising strategy and campaigns. Utilizing these may be just the thing to bring your business to the next level!

Here at Nartak Media Group, we work with all of our clients to ensure that their message is heard on the right radio stations, at the right times. With unique and memorable radio commercials, we can help you stand out from the crowd and bring in big results. If you think radio is right for you, give Nartak Media Group a call at (412) 276-4100 today. We would love to hear from you!