Buying Media During the Political Season

Tuesday, Oct 9, 18 By Nartak Media Group

media buying, media planning

Advertising during the political season can be challenging for those new to advertising and even for the most seasoned advertisers. And political advertising, both candidates and issues advertising have MUCH deeper pockets than most local businesses. At Nartak Media, we are here to help business owners navigate around political advertising to minimize its impact on their media plans.

Understanding How the Political Season Affects Media Buying 

The political season can have a significant impact on media buying, depending on the type of advertiser. For example, you may advertise on TV at your normal levels during the political season, but costs are higher and your spots may not even run.

To remedy this, you may consider a different way of advertising by focusing on areas such as digital marketing to help drive leads. At Nartak Media, we have a wide range of digital advertising options to help you effectively reach your target market. Radio advertising is impacted less by political advertising so that may be a good alternative as well.

Is it Worth it to Purchase Advertising During the Political Season?

For some local businesses, the answer is yes! Many businesses need to keep their name out there to keep their business running. At Nartak Media Group, we will take into account the unique needs and goals of each client and help them develop a media strategy that works best for them. The plan may include broadcast TV in programming where politicians are less likely to advertise, Cable TV, Outdoor, Digital, Social Media, in Malls or even advertising in Movie Theaters.

Tips for Effective Advertising During the Election Season

If you plan to advertise during this busy season, consider these tips to help you plan an advertise effectively:

Plan ahead. During this busy advertising season, inventory will be limited, so be sure to plan and book your advertising early.

Buy local TV sponsorships. Buy television sponsorships in weather, traffic, or primetime lineups. These “television billboards” are a short recognition of sponsors during a television broadcast that include the sponsor’s logo and an announcement of “brought to you by” the name of the sponsor. These local sponsorships can help your message reach your target audience even in a market saturated with political ads.

In addition to these tips, you can work with Nartak Media for effective media buying and media planning services that will help you beat the political advertising flood this year. With over 30 years of experience in media planning and buying, we have the expertise to help you develop effective advertising campaigns, no matter the time of year.

Don’t lose leads and exposure to the political oversaturation, call Nartak Media Group today to learn how we can meet your advertising needs!