Why Do I Need a Media Strategy?

Saturday, Aug 20, 22 By Nartak Media Group

media strategy

Brands that perform well don’t happen by accident. There’s a lot of media strategy that goes into the tactics, channels, and methods of reaching consumers and at various points of engagement. And, at the end of the day, you gain insight into what works for the next campaign. So what exactly is a media strategy, and why is it important? Let’s get into it.

Media strategy on post-it notesSo what is a media strategy?

Brands must have a clearly defined media strategy if they want to win in Pittsburgh’s cutthroat market. A media strategy is a detailed plan that specifies how a brand will communicate with its target audience through multiple media platforms, including print, radio, television, and digital media. A brand may reach the right people with the right message at the right time by identifying the target audience, choosing the most efficient channels, developing appealing messages, and evaluating the strategy’s effectiveness. Without a media strategy, brands run the danger of wasting money on audience-unresonant strategies, which will result in a low ROI and missed opportunities. Having a media plan is even more essential in the competitive and dynamic business environment of Pittsburgh. It enables brands to optimize their marketing budget by ensuring that resources are allocated to the most effective channels, maximizing exposure and sales.

How do I get started? 

At Nartak Media we find that it’s helpful to develop a strategy based on many key factors relevant to you and your business. A few examples include:

  • Target demographic
  • Marketing goals
  • Creative asset availability
  • Budget

Why is it important to plan and place media strategically?

  • Keep advertising purposeful. Sure, you could wing it—trying one thing after another. But in our experience, that merely drives your advertising costs through the roof and cannibalizes your available impressions.
  • Don’t overspend. An experienced, motivated media buyer will negotiate savings for you off published rates and then put those savings into exposure, for example.
  • Be efficient. You don’t want to duplicate efforts or lose opportunities to coordinate multiple locations that can strengthen your strategy.
  • Be strategic, not reactionary. Don’t simply buy an ad because it seems like a good price. Even a good deal on an ad that isn’t relevant is lost money for you.
  • Gain market share and grow your exposure. By being strategic, you get the most out of rate, added value, and potential sales.

Media buyer on computerHow do I measure the effectiveness of the media strategies?

A media strategy’s success depends on measuring its effectiveness. It is possible to assess whether or not a brand’s media strategy is effective with accurate measurement. By examining numerous metrics, including website traffic, engagement rates, conversion rates, and sales, brands can assess the effectiveness of their media strategy. Brands can find areas for improvement and modify their approaches by gauging the strategy’s effectiveness. They may improve their messaging and further optimize their media channels by gaining insights on the tastes and behavior of their target audience.

Interested in learning more about media strategy?

Call Nartak Media today to learn how we can work together to develop a media strategy for your business. We can help you gain the information you need to be more strategic, spend less, and expand your customer base.