Perhaps one of the most familiar forms of advertising is TV advertising. TV advertisements include some kind of message about an event, product, or service and occur between television programming, also known as commercials.
The first commercial aired in July of 1941, during a game between the Brooklyn Dodgers and Philadelphia Phillies. It’s no surprise, then, that TV advertising has had a long time to gain popularity and become a multi-billion dollar market.
Today, we are going to dive in and explore the effectiveness of TV advertising in the world of marketing. Keep reading to learn 4 key reasons why you should consider TV advertising as part of your own strategy.
The first reason why TV advertising is effective is, as a whole, TV has an extremely wide reach. More specifically, TV reaches a broad audience across multiple demographics in households worldwide. With the ability to simultaneously reach a large audience, TV advertising already has more opportunities to catch the attention of the right people at the right time.
For example, during a big sporting event, such as the Super Bowl, millions of people are tuned in, watching the television. A single ad during the Super Bowl will reach millions of viewers all at once. This high exposure will generate more brand visibility and recognition.
Another reason why TV advertising is so effective is a result of the impactful visual and audio elements these ads include. The use of visuals, colors, and motion to engage viewers captivates their attention and ultimately helps a brand generate more leads. Rather than text on a page, or even an image on a billboard, TV advertisements have the ability to showcase products or services in action.
On top of the visual elements of TV ads, audio elements can also enhance an audience’s experience with a memorable jingle or neat sound effects. Think about the flooring company, Empire Today. It comes with no surprise if you are able to recall their phone number within a matter of seconds. Jingles stick. Even simple sound effects like the bell sound during a Taco Bell commercial is recognizable. Key takeaway? Audio creates brand recognition!
TV advertising is effective because it has the ability to captivate an audience with a story and create a narrative around a topic. Storytelling evokes emotions and creates relatable stories for viewers to resonate with. As a result, brands build affinity by connecting with these consumers on a deeper level. Evoking emotion also helps to build credibility and trustworthiness because people perceive the ads with legitimacy and authority.
If you have never considered local TV advertising before, we’d like to change your mind! Local TV ads are both cost-effective and affordable if you know how, where, and when to buy them. Things like local news and local sporting events can attract a loyal, engaged audience from a specific location or area. This can be extremely helpful if a brand is trying to reach a local demographic.
The marketing and advertising landscape is constantly changing, however, TV advertising is here to stay! With its ability to reach specific audiences and tell stories, there is no doubt that TV advertising is effective.
At Nartak Media Group, we’ve been able to find television solutions for almost any client and budget! We are constantly seeking affordable and effective television options that get our client’s message in front of the right people and grow sales. Are you ready to get started? Contact us today!