Outdoor and OOH Advertising Pittsburgh

Outdoor and OOH advertising in Pittsburgh can have a strong impact on an advertising campaign, provided the message is concise and clear.

What are the different types of Outdoor Advertising available in Pittsburgh?

• Billboards
• In-mall billboards
• Bus advertising
• Kiosks
• Escalator advertising

The Power of Outdoor Advertising:

• You can’t escape it. Most people travel the same route every day of the week and will see the billboard each time they go by.
• Placement is specific to your geographic area, thereby making outdoor advertising an efficient medium. Outdoor advertising strengthens your existing market or enables you to reach out to a different area.
• A picture can leave a lasting impression. A smartly done billboard campaign evokes many emotions – hunger, happiness, and awareness. Who hasn’t seen a huge hamburger on a sign and suddenly felt hungry?
• Illuminated billboards can be very effective, particularly at night. A large sign appears out of the darkness and lets us think about something other than our drive. The message is impossible to ignore.
• Outdoor advertising includes transit shelters and bus advertising which can be very effective if your target audience can be found in urban, densely populated areas.

 

What is OOH Advertising?

Out-of-home, or OOH, advertising combines television advertising with digital advertising by delivering video content via streaming platforms. It is a great opportunity for TV advertisers to extend their reach to ‘cord cutters’, those who ditched pay TV options like cable and satellite, or for non-traditional television advertisers to get in front of the right audience. OOH advertising allows for an advertiser to be very targeted and calculated in the deployment of their ads.

 

Benefits Of OOH Advertising In Pittsburgh

Outdoor and OOH advertising delivers your message directly to the public with no screen, scroll, or click required. It works around the clock, reinforcing brand awareness in a powerful, visual way. Here’s why it works:

Local Reach

OOH advertising targets specific neighborhoods, highways, and city zones—perfect for businesses that want to focus on a local or regional audience.

High Visibility

Pittsburgh drivers and commuters pass by the same routes daily. Billboards, bus ads, and kiosks offer repeated exposure that builds brand familiarity.

Cost-Effective Impressions

Compared to digital or TV advertising, OOH campaigns often have a lower cost per thousand views (CPM), making it a smart investment for long-term awareness.

Always On

Outdoor ads are visible 24/7, no matter the time of day. Whether it’s morning traffic or an evening commute, your message is always working.

Unskippable Format

OOH advertising can’t be blocked, fast-forwarded, or ignored. It’s right there, on the road, at the stoplight, or inside the mall, ready to make an impression.

Let Nartak do the heavy lifting for your outdoor advertising campaign

Nartak clients achieve high-impact messaging in highly visible locations at a very competitive rate. Get in contact with us today to discuss your outdoor and billboard advertising requirements.