We’re in the business of helping you get noticed by the right people at the right time. Sounds easy, right? There’s a little more to it, and here we’ll offer a few tips on getting the most out of your television budget.
A few things to keep in mind:
TV media buying does not have to break the bank. Sure, advertising during a highly televised event such as the Super Bowl will cost you a pretty penny. But there are more efficient and savvy ways to reach your target consumer.
TV is still a great avenue to pursue. Television watching is on the rise, especially because of an aging population.
What is the goal of your campaign? The better able you are to quantify the results, the better you’ll be able to gauge its success.
Who is your ideal customer? Researching who this demographic is, where they live, and what they watch and when are all important aspects of your TV media strategy.
What is your budget? How much are you willing to invest on TV advertising? This will dictate where you go from here.
How do you save on the cost? Buy early—such as during the first and second quarters. Buy local. Buy in bulk for the volume discounts. Choose cable over broadcast which tends to offer a variety of programming so marketers can target the ads to certain audiences.
Use a professional media buying agency—such as Nartak Media. Media buys require negotiation and experience. You gain all kinds of resources when you turn to a professional agency, and better yet, you’ll be free to focus on your core business.
Call Nartak Media today.
Leave the advertising strategy to us. You will benefit from a variety of relationships with vendors and television stations that Nartak Media has worked hard to develop over time. Best of all, you can offload the work to us!