Why January and February Are the Best Time to Advertise on TV

Despite common misconceptions, TV Advertising is still extremely effective and popular amongst many companies. TV marketing and advertising can help expose your brand and products and services to a wider audience and drive conversions. However, it can be tricky to know the best time to advertise on TV.

The best time to advertise on TV is in January and February. There are a few reasons why the first two months of the year are the best time to advertise on tv. Keep reading to learn why! 

Viewership spikes during the Super Bowl

The biggest football game of the year happens at the beginning of February. Millions upon millions of people tune in during the weeks leading up to the Super Bowl to watch their favorite teams in playoffs. In February of 2022, roughly 99 million people watched the Super Bowl. 

The best time to advertise on TV is in January and February. 

What makes the Super Bowl so appealing for advertising, then? It has one of the largest live television audiences and is one of the few remaining events where people are not just skipping through the ads. Having an engaged and captivated audience is rare these days, so take advantage of this opportunity! Although it is costly, millions of people could see your ad and company.

January and February are right after the holidays

The best time to advertise on TV is in January and February. 

While it is important to have a consistent advertising strategy throughout the entire year, January and February are two of the best months to advertise on TV. Besides the Super Bowl, these two months occur right after the holidays, meaning that it is technically “off-season” for advertising. Planning marketing campaigns during the off-season allows your brand to stay top-of-mind among audiences.

These slower times are great for focusing on building up brand awareness, too. A smart, well-crafted television campaign can develop, and, over time, viewers will come to know who you are and what you stand for. No other form of advertising does this better than TV. When other companies are slowing their advertising after the holiday season, you can jump in and take advantage of this opportunity to be seen and heard.

Additionally, you can use the January and February months to find new customers through your TV advertisements. You should have more time to dig deeper into the market and competitive research.

Why should you advertise on TV?

TV marketing campaigns help to boost your company’s overall credibility by exposing your brand, products, and services to a large audience. People spend time with television, and it attracts loyal viewers to things like local news, live entertainment, sports, and popular serial shows. By advertising for loyal viewers, you can in turn create loyal customers.


TV advertising is also cost-effective and affordable. Here at Nartak Media Group, we are consistently seeking affordable and effective television options that get our client’s message in front of the right audience to grow sales. 

Are you looking to advertise your company on TV? Now is the time! January and February are right around the corner, so contact Nartak today to get started!

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