Tag: TV Buying Terms

Why January and February Are the Best Time to Advertise on TV

Despite common misconceptions, TV Advertising is still extremely effective and popular amongst many companies. TV marketing and advertising can help expose your brand and products and services to a wider audience and drive conversions. However, it can be tricky to know the best time to advertise on TV.

The best time to advertise on TV is in January and February. There are a few reasons why the first two months of the year are the best time to advertise on tv. Keep reading to learn why! 

Viewership spikes during the Super Bowl

The biggest football game of the year happens at the beginning of February. Millions upon millions of people tune in during the weeks leading up to the Super Bowl to watch their favorite teams in playoffs. In February of 2022, roughly 99 million people watched the Super Bowl. 

The best time to advertise on TV is in January and February. 

What makes the Super Bowl so appealing for advertising, then? It has one of the largest live television audiences and is one of the few remaining events where people are not just skipping through the ads. Having an engaged and captivated audience is rare these days, so take advantage of this opportunity! Although it is costly, millions of people could see your ad and company.

January and February are right after the holidays

The best time to advertise on TV is in January and February. 

While it is important to have a consistent advertising strategy throughout the entire year, January and February are two of the best months to advertise on TV. Besides the Super Bowl, these two months occur right after the holidays, meaning that it is technically “off-season” for advertising. Planning marketing campaigns during the off-season allows your brand to stay top-of-mind among audiences.

These slower times are great for focusing on building up brand awareness, too. A smart, well-crafted television campaign can develop, and, over time, viewers will come to know who you are and what you stand for. No other form of advertising does this better than TV. When other companies are slowing their advertising after the holiday season, you can jump in and take advantage of this opportunity to be seen and heard.

Additionally, you can use the January and February months to find new customers through your TV advertisements. You should have more time to dig deeper into the market and competitive research.

Why should you advertise on TV?

TV marketing campaigns help to boost your company’s overall credibility by exposing your brand, products, and services to a large audience. People spend time with television, and it attracts loyal viewers to things like local news, live entertainment, sports, and popular serial shows. By advertising for loyal viewers, you can in turn create loyal customers.

 

TV advertising is also cost-effective and affordable. Here at Nartak Media Group, we are consistently seeking affordable and effective television options that get our client’s message in front of the right audience to grow sales. 

Are you looking to advertise your company on TV? Now is the time! January and February are right around the corner, so contact Nartak today to get started!

Contact Nartak Media Group Today! Let's talk.

Glossary of Common TV Buying Terms

When we work with clients at Nartak Media Group, we understand that paid media comes with a lot of industry slang, so to help our clients gain a better understanding, we’ve put together a glossary of TV buying terms.

TV Buying Terms:

Bookend Approach: This approach is where there is a set of two matching or related commercials. One commercial will play at the beginning of a commercial break and the other will be played at the end of the commercial break. This is best used for companies who want to use repetition to have viewers remember their message. TV Buying Terms: Bookend Approach To TV Commercials

TV Buying Terms Competitive Separation: Competitive separation is the length of time between commercials for the same service or product from a competitor. This is also known as commercial protection in broadcast and typically lasts about 10 minutes between commercials.

 

Crawl: These are simple lines of text scrolling across the bottom of the screen. They are similar to weather information or secondary headlines found at the bottom of a newscast.

TV Buying Terms: Crawl

 

 

 

 

 

 

 

Daypart: Dayparting is the act of dividing the broadcast day into parts that are reflective of the demographic and target audience viewership during a segmented period of time, such as early morning.TV Buying Terms ; Dayparting

 

 

 

 

 

Fixed Position Spots: These spots are guaranteed positions for TV advertisements that cannot be moved by the provider.

Flowchart: A flowchart is a summary of the information on the medium, placement, budget, and run time of your spot, serving as a roadmap for your spot’s television lifetime.

Frequency: This is the measure of how many viewers see your spot after the initial contact.

Makegoods: Makegoods are rerun credits that are given to an advertiser by the medium, radio station, television station, publication, etc., that are used to compensate for an error in timing, composition, or placement of an advertisement. TV Buying Terms

Reach: This is a term that refers to the total number of different households or people that are exposed to your spot during its run at least one time. This measures how far the spot makes it in reference to the medium and distance.

Spot: This is a catch-all industry term for commercials and advertisements. A regular spot runs from about 30 to 90 seconds, whereas long-form spots can run between 5 and 30 minutes. Long-form spots are more content-rich and tend to be infomercials or pitches.

Zoned Cable Television: Zoned cable television allows networks to air different commercials in specific geographic areas. This means spots can be run on certain shows, channels, and devices. Spots can even be run during on-demand programming.

With a better understanding of television buying terms, you may be thinking that TV advertising is best for your products. If you are interested in TV advertising, the experts at Nartak Media Group are ready to help.

Award-Winning Full-Service Media Agency in Pittsburgh

Nartak Media Group has crafted valuable relationships with the media and can help you create an effective strategy and plan for a campaign to help you meet your advertising goals. Contact us today to discuss TV advertising as well as our selection of digital, print, and radio advertising options.