6 Instances Where Your Brand Needs a Logo

Logo Branding examples
Photo by Slidebean on Unsplash

Now that you’ve designed the perfect logo for your business, where are the best places to use it? You need to ensure customers start recognizing your brand and build a sense of brand loyalty. One of the best ways to get your logo out there is to make sure that it is seen as much as possible. Perhaps you haven’t considered some of these for your branding and marketing campaigns.

Blogs and Websites

These days it’s common knowledge that your business should have a website because this helps customers learn more about your brand. It is also a practical way for your clients to contact you but have you considered it as an integral part of your branding campaign?

Your logo should be visible on every page of your website and don’t forget to use the logo colors for branding in your design. This creates a sense of unity between all content and repeating those hues will help consumers associate them with your brand.

Business Cards and Flyers

Using business cards might seem very old-school, but it is a dynamic way to have your logo seen and to provide a personal touch after a one-on-one meeting with a customer. Business cards can easily be slipped into gift bags or attached to promotional materials, so their application is diverse.

Other print media such as flyers can be a good marketing tool if used correctly. Even though digital marketing is very popular these days, a branded flyer can still be powerful. Adding a promotional code that unlocks a special discount to be redeemed on the website can gain you easy leads and increase your website traffic.

Outdoor Marketing

Signs and banners go a long way in advertising for your business and are excellent surfaces to display your logo. You need to use the opportunity of catching people’s eye when they drive or walk past. Using bright colors that are visible from a distance is most effective. Banners are portable and can be moved to where you need them easily, helping you showcase your brand at trade shows or other events off your premises.

A banner ad in a digital sense refers to a rectangular graphic that stretches across the screen of a device. These banners can be added to your website or any online media. As these are image based, it’s a perfect way to advertise your logo online and a very popular form of online advertising.

Merchandise

Having your logo appear on your products is essential as it will help build brand recognition quickly since customers take those products home with them. If a customer is happy with the product linked to your logo and brand, he or she will seek it out and the logo is how they’ll know it’s the same one as before. Therefore, your packaging requires expert design work.

Additional ideas for logos on merchandise for optimal exposure:
⦁ Add stickers to boxes
⦁ Use custom designed wrapping paper
⦁ Let product name designs fit well with your company logo so packaging designs doesn’t seem disjointed

Correspondence & Accounting

Everything you send to your clients should feature your logo. The more you use your logo the easier it will be for your customers to remember your business, so use logo on letterheads for all your emails and subscription lists.

If you’re still using snail mail, use custom stationery. You could even include a free gift such as a pen or t-shirt featuring your logo to make sure they remember your brand while being impressed with the special treatment. A happy customer is a customer that is likely to return.

The same rules apply to invoices and any proof of payments. In store, most customers pop it into their wallets along with their change and don’t think about it again, until they need the product or service the next time around. If they had a pleasant experience the first time, they’ll be more likely to look at the invoice to get your details so they’re assured of the same service.

Even the forms a client may need to complete should feature your logo. Branded documents and stationery create a sense of professionalism and make a business seem more credible.

Social Media

All your social media accounts should feature your logo along with posts you create. A powerful way to make sure customers see your logo is to use it as a profile picture. Now you have to make sure this features on people’s news feeds, so comment on relevant information or cover trending topics so more potential customers can see and remember your logo.

Logo use is not only about where you use it, but how you then utilize that platform correctly. Always, repetition is key.

The best way for your brand to be noticed and recognized is to add your logo to anything and everything that your customers will see and come in contact with. Use these helpful tips to get the most out of your logo and take your advertising game to the next level.

Glossary of Common TV Buying Terms

When we work with clients at Nartak Media Group, we understand that paid media comes with a lot of industry slang, so to help our clients gain a better understanding, we’ve put together a glossary of TV buying terms.

TV Buying Terms:

Bookend Approach: This approach is where there is a set of two matching or related commercials. One commercial will play at the beginning of a commercial break and the other will be played at the end of the commercial break. This is best used for companies who want to use repetition to have viewers remember their message. TV Buying Terms: Bookend Approach To TV Commercials

TV Buying Terms Competitive Separation: Competitive separation is the length of time between commercials for the same service or product from a competitor. This is also known as commercial protection in broadcast and typically lasts about 10 minutes between commercials.

 

Crawl: These are simple lines of text scrolling across the bottom of the screen. They are similar to weather information or secondary headlines found at the bottom of a newscast.

TV Buying Terms: Crawl

 

 

 

 

 

 

 

Daypart: Dayparting is the act of dividing the broadcast day into parts that are reflective of the demographic and target audience viewership during a segmented period of time, such as early morning.TV Buying Terms ; Dayparting

 

 

 

 

 

Fixed Position Spots: These spots are guaranteed positions for TV advertisements that cannot be moved by the provider.

Flowchart: A flowchart is a summary of the information on the medium, placement, budget, and run time of your spot, serving as a roadmap for your spot’s television lifetime.

Frequency: This is the measure of how many viewers see your spot after the initial contact.

Makegoods: Makegoods are rerun credits that are given to an advertiser by the medium, radio station, television station, publication, etc., that are used to compensate for an error in timing, composition, or placement of an advertisement. TV Buying Terms

Reach: This is a term that refers to the total number of different households or people that are exposed to your spot during its run at least one time. This measures how far the spot makes it in reference to the medium and distance.

Spot: This is a catch-all industry term for commercials and advertisements. A regular spot runs from about 30 to 90 seconds, whereas long-form spots can run between 5 and 30 minutes. Long-form spots are more content-rich and tend to be infomercials or pitches.

Zoned Cable Television: Zoned cable television allows networks to air different commercials in specific geographic areas. This means spots can be run on certain shows, channels, and devices. Spots can even be run during on-demand programming.

With a better understanding of television buying terms, you may be thinking that TV advertising is best for your products. If you are interested in TV advertising, the experts at Nartak Media Group are ready to help.

Award-Winning Full-Service Media Agency in Pittsburgh

Nartak Media Group has crafted valuable relationships with the media and can help you create an effective strategy and plan for a campaign to help you meet your advertising goals. Contact us today to discuss TV advertising as well as our selection of digital, print, and radio advertising options.

Effective TV Advertising Tips

TV Advertising is a powerful tool to help you reach and influence your customers. To help you get the most out of your TV ads, we’ve put together a few tips. Today’s tips are going to deal with options and costs.

 

TV Commercial Length

If your message is simple and direct…a fifteen second or even a ten second TV commercial might work well. It will cost less to produce, it will cost less to air, it will get repeated more times and will “get into viewers heads” quicker!

Think about commercials that are simple and direct. 1 (800) FLOWERS. SAFE AUTO. 1 (800) GOT JUNK. You may benefit from exposing the audience to your message more times than you would by saying more in each commercial and losing viewers attention and interest.

If you have more to say and need a :30 second commercial, no worries! There are other ways to purchase that :30 second time slot for less.

 

Stretch Your TV Advertising Budget

The first place you might think about airing a commercial on television is your local 6PM or 11PM Newscast. Those are great places to advertise and reach local viewers. The downside is that demand on those time periods is high (LOTS of advertisers want to be there) and with higher demand comes higher costs.

TV stations have other newscasts you might not think of initially. Newscasts that are highly viewed and can be purchased at a lower cost.

Weekend News

Some TV stations air live, local newscasts on Saturday and Sunday mornings. Many times, these weekend newscasts are highly viewed but cost less than the weekday newscasts. Sometimes the weekend 6PM and 11PM Newscast actually have MORE viewers yet cost less, because weekend demand is less.

 

10PM Newscasts

Sometimes TV stations that aren’t affiliated with ABC, CBS or NBC air a 10PM News. You may find you can reach a large audience in a 10PM Newscast (when more people are still awake!), usually at a lower cost.

 

Rotations

Let’s say you’ve identified that you want to reach a daytime audience of mostly women viewers. It might not be as important to you exactly WHICH Programs you purchase as it is HOW MANY times your commercial airs in a day or a week. If that is the case, you can buy “Rotations” at a lower cost. 9A till Noon, Noon until 4PM. 9AM until 5PM. Each station is different. The more flexibility the TV station has in where to place your commercial…the lower you can negotiate the price. Is there a commercial airing on a local TV station that you seem to see again and again…almost every hour? There is a good chance that advertiser is buying “a rotation” as opposed to buying specific programming.

 

Digital Sub-Channels

Today many TV stations also carry a second channel. You might know them as COZI TV, THIS TV, Me TV, We TV, Comet. These channels usually broadcast older movies, older TV sit-coms and dramas. Hogan’s Heros, Kojack, Columbo, I Dream Of Jeannie, etc. If you have a need to reach an older audience, these sub-channels can be a low-cost option.

These sub-channels have less viewers than the broadcast stations…and it costs far less to advertise on these channels. You may not want the sub-channels like COZI or Me TV to be your main option. But placing a small portion of your budget on one of these “second channels” can still reach valuable viewers and be a good supplement to your main television schedule.

 

At Nartak Media, we can help you find TV advertising that is right for your business and your budget. With our expertise in media strategy, media planning, and placement, we can help you develop a TV Advertising campaign that fits your needs and budget.

We can also help you create an effective, high quality, professionally produced commercial. You can see some of our TV advertising examples here.

Contact Nartak Media today and we can help you find success with Television Advertising!

Integrated Retail Advertising Plans – The Secret to Success

In the constantly connected digital world, retail advertising is growing. To endure this growth, we must realize that digital marketing strategies and tactics are king. Without digital marketing, retailers wouldn’t be able to get the results they need for successful advertising, right?

Not necessarily.

Approaching marketing with a strict digital focus is a misdirection that many retailers and marketing professionals fall victim to. This approach can damage campaigns and will eat up a retail advertising budget quickly.

Digital marketing is an essential component of retail advertising, but to drive reach in the retail industry, there needs to be a strategic combination of a variety of tactics. This combination includes methods that some may think are dead or ineffective and the newer options and vendors that are popping up every day.

The reasons retailers should consider integrated media plans include:

Social Media ads get lost in the flood of information

A social media ad is not likely to spark a sale if a customer has never heard of your brand or if they are unfamiliar with who your company is and what you represent. Customers are flooded with ads and information every day and with so much for them to sort through, reaching a new customer is much more difficult through social media.

retail advertising: social media

Initial contact with the customer can be better established by using TV, Radio, and Print. These methods help to better form the top of the conversion funnel for many retail brands. Although these may be deemed outdated by some, these methods are crucial to successful retail marketing campaigns.

TV commercials can effectively create desire in the mind of the consumer.

To connect with your target audience, it is essential to elicit an emotional response. With TV, Radio, and Print, you can do this much more effectively than with other methods

From a shiny red sports car whipping around a slick racetrack to a decadent dessert dripping in chocolate, a 30-second visual paired with the right music and voiceover can make customers experience physical hunger or other strong emotional desires that can compel them to buy your product.

Digital video advertising doesn’t pack nearly the same punch as TV and radio when trying to create desire in an audience. These methods do have built-in limitations of reach, cost, competition, and targeting that can make them a more complicated approach than digital marketing options.

Bookend Approach To TV Commercials

Traditional methods make mass distribution easier.

The same radio, TV, or print ad can run unchanged on thousands of channels across the nation while every digital channel has its own range of formats. With digital platforms, a variety of information must be collected to determine the success of the campaign, including:

  • Message type
  • Message length
  • Size of the image
  • Means of engagement

Unique metrics must also be obtained, making a large-scale, long-term growth marketing campaign a highly labor-intensive feat in the digital world.

print media

Digital-only campaigns require a deep understanding of your target audience as well as their mobile and online habits. These habits are always evolving due to the continually changing platforms and devices of the digital world. Digital ads that work on Facebook may not make an impact on other social media channels.

With unchanged formats and consistent options, TV, radio, and print are familiar and comfortable options for audiences and are easier to track and predict for a marketer.

Digital strategies are still a crucial tool in the realm of retail advertising.

Like any advertising, digital marketing has its limitations, but it is still a viable way to reach your target audience. Digital elements are essential to the success of your campaign, so it is important to find a strategic balance, where you allow the media strategy to lead the way, rather than the tactics.

Don’t be distracted by the next new thing in the digital world. It is important to focus on the digital platforms or channels that make sense for your brand and your marketing goals rather than wasting your time on a new channel, app, or platform just because it’s new.

Integrated retail advertising plans take your business farther.

A more profitable approach to marketing begins with understanding your marketing goals, brand identity, and your current assets. This will help you determine which digital channels will offer your business the best fit and the most budget-friendly path to a successful campaign.

At Nartak Media Group, we can expertly assist you in developing an integrated retail advertising plan. With extensive experience in media planning, we can provide you with expert insight into the best media sources and programming for your unique brand. We will work with you to help you determine your advertising goals, your target audience, and the best medium for communicating with your customers.

Contact us today to learn more about how we can help you effectively plan and purchase to ensure your advertising needs are exceeded!

Tips for Stretching Your Ad Dollar

With the world of advertising changing rapidly, it is easy for business owners to become overwhelmed with the wide range of new alternatives available. This large volume of choices can make it difficult to develop a budget-friendly media plan. At Nartak Media Group, we have developed some strategies to help you get the most out of your advertising budget. Continue reading “Tips for Stretching Your Ad Dollar”

Buying Media During the Political Season

Advertising during the political season can be challenging for those new to advertising and even for the most seasoned advertisers. And political advertising, both candidates and issues advertising have MUCH deeper pockets than most local businesses. At Nartak Media, we are here to help business owners navigate around political advertising to minimize its impact on their media plans.

Understanding How the Political Season Affects Media Buying 

The political season can have a significant impact on media buying, depending on the type of advertiser. For example, you may advertise on TV at your normal levels during the political season, but costs are higher and your spots may not even run.

To remedy this, you may consider a different way of advertising by focusing on areas such as digital marketing to help drive leads. At Nartak Media, we have a wide range of digital advertising options to help you effectively reach your target market. Radio advertising is impacted less by political advertising so that may be a good alternative as well.

Is it Worth it to Purchase Advertising During the Political Season?

For some local businesses, the answer is yes! Many businesses need to keep their name out there to keep their business running. At Nartak Media Group, we will take into account the unique needs and goals of each client and help them develop a media strategy that works best for them. The plan may include broadcast TV in programming where politicians are less likely to advertise, Cable TV, Outdoor, Digital, Social Media, in Malls or even advertising in Movie Theaters.

Tips for Effective Advertising During the Election Season

If you plan to advertise during this busy season, consider these tips to help you plan an advertise effectively:

Plan ahead. During this busy advertising season, inventory will be limited, so be sure to plan and book your advertising early.

Buy local TV sponsorships. Buy television sponsorships in weather, traffic, or primetime lineups. These “television billboards” are a short recognition of sponsors during a television broadcast that include the sponsor’s logo and an announcement of “brought to you by” the name of the sponsor. These local sponsorships can help your message reach your target audience even in a market saturated with political ads.

In addition to these tips, you can work with Nartak Media for effective media buying and media planning services that will help you beat the political advertising flood this year. With over 30 years of experience in media planning and buying, we have the expertise to help you develop effective advertising campaigns, no matter the time of year.

Don’t lose leads and exposure to the political oversaturation, call Nartak Media Group today to learn how we can meet your advertising needs!

Pets in the Workplace

Recently, we spoke to Dr. Kenton Rexford, managing partner of Pittsburgh Veterinary Specialty & Emergency Center in the North Hills about the benefits having pets (specifically, dogs) in the workplace. […]

Recently, we spoke to Dr. Kenton Rexford, managing partner of Pittsburgh Veterinary Specialty & Emergency Center in the North Hills about the benefits having pets (specifically, dogs) in the workplace.

It’s no surprise, according to Dr. Rexford that pets at work put a smile on people’s faces!

Work can sometimes be a stressful place. It is well documented that dogs can reduce our stress and lower our blood pressure. Therefore, having your dog (or someone else’s) at work can be a great way to hit the reset button on your day’s stress level.

When people take breaks and “get away from” their work for short intervals, they are more productive than sitting at their desk for hours at a time.

Taking a dog outside, interacting with a pet, makes us take that “time out” we might otherwise ignore. Basically, if your dog needs to go outside…YOU will also go outside!

Dr. Rexford has been an employer since 1998, and one thing he’s noticed is that people appreciate the little things…sometimes even more than the big things. Having the ability to bring their pet to work is something employees value very much.

What about the dog’s point of view?

Dr. Kenton said, much like people, dogs are social animals. While we can’t read their minds, he believes if you had the ability to ask your dog if he or she would rather sit home alone all day or come to work and interact with you and your coworkers…your dog would reply with a resounding “Woof!” (“Let’s Go!” in dog-ese).

Thank you for your insight Dr. Rexford! As you can see from these pictures in our office, we wholeheartedly agree!

Good luck with your new location opening in the South Hills, August 28th.