Author: Nartak Media Group

Now that you’ve designed the perfect logo for your business, where are the best places to use it? You need to ensure customers start recognizing your brand and build a sense of brand loyalty. One of the best ways to get your logo out there is to make sure that it is seen as much as possible. Perhaps you haven’t considered some of these for your branding and marketing campaigns.

Blogs and Websites

These days it’s common knowledge that your business should have a website because this helps customers learn more about your brand. It is also a practical way for your clients to contact you but have you considered it as an integral part of your branding campaign?

Your logo should be visible on every page of your website and don’t forget to use the logo colors for branding in your design. This creates a sense of unity between all content and repeating those hues will help consumers associate them with your brand.

Business Cards and Flyers

Using business cards might seem very old-school, but it is a dynamic way to have your logo seen and to provide a personal touch after a one-on-one meeting with a customer. Business cards can easily be slipped into gift bags or attached to promotional materials, so their application is diverse.

Other print media such as flyers can be a good marketing tool if used correctly. Even though digital marketing is very popular these days, a branded flyer can still be powerful. Adding a promotional code that unlocks a special discount to be redeemed on the website can gain you easy leads and increase your website traffic.

Outdoor Marketing

Signs and banners go a long way in advertising for your business and are excellent surfaces to display your logo. You need to use the opportunity of catching people’s eye when they drive or walk past. Using bright colors that are visible from a distance is most effective. Banners are portable and can be moved to where you need them easily, helping you showcase your brand at trade shows or other events off your premises.

A banner ad in a digital sense refers to a rectangular graphic that stretches across the screen of a device. These banners can be added to your website or any online media. As these are image based, it’s a perfect way to advertise your logo online and a very popular form of online advertising.

Merchandise

Having your logo appear on your products is essential as it will help build brand recognition quickly since customers take those products home with them. If a customer is happy with the product linked to your logo and brand, he or she will seek it out and the logo is how they’ll know it’s the same one as before. Therefore, your packaging requires expert design work.

Additional ideas for logos on merchandise for optimal exposure:
⦁ Add stickers to boxes
⦁ Use custom designed wrapping paper
⦁ Let product name designs fit well with your company logo so packaging designs doesn’t seem disjointed

Correspondence & Accounting

Everything you send to your clients should feature your logo. The more you use your logo the easier it will be for your customers to remember your business, so use logo on letterheads for all your emails and subscription lists.

If you’re still using snail mail, use custom stationery. You could even include a free gift such as a pen or t-shirt featuring your logo to make sure they remember your brand while being impressed with the special treatment. A happy customer is a customer that is likely to return.

The same rules apply to invoices and any proof of payments. In store, most customers pop it into their wallets along with their change and don’t think about it again, until they need the product or service the next time around. If they had a pleasant experience the first time, they’ll be more likely to look at the invoice to get your details so they’re assured of the same service.

Even the forms a client may need to complete should feature your logo. Branded documents and stationery create a sense of professionalism and make a business seem more credible.

Social Media

All your social media accounts should feature your logo along with posts you create. A powerful way to make sure customers see your logo is to use it as a profile picture. Now you have to make sure this features on people’s news feeds, so comment on relevant information or cover trending topics so more potential customers can see and remember your logo.

Logo use is not only about where you use it, but how you then utilize that platform correctly. Always, repetition is key.

The best way for your brand to be noticed and recognized is to add your logo to anything and everything that your customers will see and come in contact with. Use these helpful tips to get the most out of your logo and take your advertising game to the next level.

While it may seem a bit early to start thinking about 2021, the team here at Nartak is looking forward to the future, rather than dwelling in the difficulties of 2020. Continue reading “Why Should You Invest in Broadcast TV Advertising for 2021?”

Advertising is a complex industry. Many times when businesses decide to handle it all in-house, they tend to find that they have taken on more than they can handle. Managing all advertising in-house works for some businesses, but in many cases, it can become an overwhelming and increasingly difficult task.

Continue reading “Is it Time For You to Hire a Media Agency?”

In the constantly connected digital world, retail advertising is growing. To endure this growth, we must realize that digital marketing strategies and tactics are king. Without digital marketing, retailers wouldn’t be able to get the results they need for successful advertising, right?

Not necessarily.

Approaching marketing with a strict digital focus is a misdirection that many retailers and marketing professionals fall victim to. This approach can damage campaigns and will eat up a retail advertising budget quickly.

Digital marketing is an essential component of retail advertising, but to drive reach in the retail industry, there needs to be a strategic combination of a variety of tactics. This combination includes methods that some may think are dead or ineffective and the newer options and vendors that are popping up every day.

The reasons retailers should consider integrated media plans include:

Social Media ads get lost in the flood of information

A social media ad is not likely to spark a sale if a customer has never heard of your brand or if they are unfamiliar with who your company is and what you represent. Customers are flooded with ads and information every day and with so much for them to sort through, reaching a new customer is much more difficult through social media.

Initial contact with the customer can be better established by using TV, Radio, and Print. These methods help to better form the top of the conversion funnel for many retail brands. Although these may be deemed outdated by some, these methods are crucial to successful retail marketing campaigns.

TV commercials can effectively create desire in the mind of the consumer.

To connect with your target audience, it is essential to elicit an emotional response. With TV, Radio, and Print, you can do this much more effectively than with other methods. 

From a shiny red sports car whipping around a slick racetrack to a decadent dessert dripping in chocolate, a 30-second visual paired with the right music and voiceover can make customers experience physical hunger or other strong emotional desires that can compel them to buy your product.

Digital video advertising doesn’t pack nearly the same punch as TV and radio when trying to create desire in an audience. These methods do have built-in limitations of reach, cost, competition, and targeting that can make them a more complicated approach than digital marketing options.

Traditional methods make mass distribution easier.

The same radio, TV, or print ad can run unchanged on thousands of channels across the nation while every digital channel has its own range of formats. With digital platforms, a variety of information must be collected to determine the success of the campaign, including:

• Message type
• Message length
• Size of the image
• Means of engagement

Unique metrics must also be obtained, making a large-scale, long-term growth marketing campaign a highly labor-intensive feat in the digital world.

Digital-only campaigns require a deep understanding of your target audience as well as their mobile and online habits. These habits are always evolving due to the continually changing platforms and devices of the digital world. Digital ads that work on Facebook may not make an impact on other social media channels.

With unchanged formats and consistent options, TV, radio, and print are familiar and comfortable options for audiences and are easier to track and predict for a marketer.

Digital strategies are still a crucial tool in the realm of retail advertising.

Like any advertising, digital marketing has its limitations, but it is still a viable way to reach your target audience. Digital elements are essential to the success of your campaign, so it is important to find a strategic balance, where you allow the media strategy to lead the way, rather than the tactics.

Don’t be distracted by the next new thing in the digital world. It is important to focus on the digital platforms or channels that make sense for your brand and your marketing goals rather than wasting your time on a new channel, app, or platform just because it’s new.

Integrated retail advertising plans take your business farther.

A more profitable approach to marketing begins with understanding your marketing goals, brand identity, and your current assets. This will help you determine which digital channels will offer your business the best fit and the most budget-friendly path to a successful campaign.

At Nartak Media Group, we can expertly assist you in developing an integrated retail advertising plan. With extensive experience in media planning, we can provide you with expert insight into the best media sources and programming for your unique brand. We will work with you to help you determine your advertising goals, your target audience, and the best medium for communicating with your customers.

Contact us today to learn more about how we can help you effectively plan and purchase to ensure your advertising needs are exceeded!