4 Radio Advertising Trends to Pay Attention To This Year

Although it may not be the most popular form of advertising today, Radio advertising has a universal appeal and is one of the most efficient ways to reach your potential customer! This year, there are a few radio advertising trends that are on the rise. Let’s take a look at 4 radio advertising trends you should be paying attention to.

Radio Advertising Trends:

1. Personal Testimonials

The first radio advertising trend to pay attention to this year is personal testimonials. Across all advertising mediums, storytelling has been growing in popularity. In radio ads specifically, storytelling is used in the form of personal testimonials to sell products and services. By putting a friendly voice on the radio, the story, or ad seems more genuine and natural. People are likelier to listen to something that feels more genuine, rather than blocking it out.


2. Podcast Sponsorships

Radio Advertising Trends: Person listening digital podcasts

Another radio advertising trend that is taking off this year is podcast sponsorships. With increasing popularity, people pay to promote their products and services on podcasts. A lot of sponsors pay based on the number of show downloads, but others pay based on how many sales are generated from a podcast ad. 

While podcasts are not a form of traditional radio advertising, the use of voice messaging still puts them in this category. One benefit to podcast sponsorships is that the company that wants to advertise can reach out to podcasts that fit within their specific target audience. For example, a kitchen appliance company could reach out to a home improvement podcast for sponsorships.


3. Personalized, Targeted Ads

The third radio advertising trend we are talking about today is personalized, targeted ads. With lots of advances in technology and data collection, radio advertisers can target their ads to very specific demographics or geographic areas. This method of advertising has become increasingly popular and important for businesses today because consumers are flooded with advertisements. By personalizing radio ads, companies can create more meaningful messages for their customers,  leading to increased engagement and conversion rates!


Radio Advertising Trends: Image of radio mic in booth 4. Digital Radio Ads

Finally, the last radio advertising trend is digital radio advertising or digital audio advertising. This refers to ads that run on digital audio platforms. These include digital music subscriptions like Spotify, Pandora, and SoundCloud, or digital radio streaming like iHeartRadio and SiriusXM. Online radio advertising opens opportunities to reach a wider audience and drive more engagement and revenue. 


End Note

Make sure to keep these radio advertising trends in mind when developing your advertising strategy and campaigns. Utilizing these may be just the thing to bring your business to the next level!

Here at Nartak Media Group, we work with all of our clients to ensure that their message is heard on the right radio stations, at the right times. With unique and memorable radio commercials, we can help you stand out from the crowd and bring in big results. If you think radio is right for you, give Nartak Media Group a call at (412) 276-4100 today. We would love to hear from you!

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Glossary of Common TV Buying Terms

When we work with clients at Nartak Media Group, we understand that paid media comes with a lot of industry slang, so to help our clients gain a better understanding, we’ve put together a glossary of TV buying terms.

TV Buying Terms:

Bookend Approach: This approach is where there is a set of two matching or related commercials. One commercial will play at the beginning of a commercial break and the other will be played at the end of the commercial break. This is best used for companies who want to use repetition to have viewers remember their message. TV Buying Terms: Bookend Approach To TV Commercials

TV Buying Terms Competitive Separation: Competitive separation is the length of time between commercials for the same service or product from a competitor. This is also known as commercial protection in broadcast and typically lasts about 10 minutes between commercials.


Crawl: These are simple lines of text scrolling across the bottom of the screen. They are similar to weather information or secondary headlines found at the bottom of a newscast.

TV Buying Terms: Crawl








Daypart: Dayparting is the act of dividing the broadcast day into parts that are reflective of the demographic and target audience viewership during a segmented period of time, such as early morning.TV Buying Terms ; Dayparting






Fixed Position Spots: These spots are guaranteed positions for TV advertisements that cannot be moved by the provider.

Flowchart: A flowchart is a summary of the information on the medium, placement, budget, and run time of your spot, serving as a roadmap for your spot’s television lifetime.

Frequency: This is the measure of how many viewers see your spot after the initial contact.

Makegoods: Makegoods are rerun credits that are given to an advertiser by the medium, radio station, television station, publication, etc., that are used to compensate for an error in timing, composition, or placement of an advertisement. TV Buying Terms

Reach: This is a term that refers to the total number of different households or people that are exposed to your spot during its run at least one time. This measures how far the spot makes it in reference to the medium and distance.

Spot: This is a catch-all industry term for commercials and advertisements. A regular spot runs from about 30 to 90 seconds, whereas long-form spots can run between 5 and 30 minutes. Long-form spots are more content-rich and tend to be infomercials or pitches.

Zoned Cable Television: Zoned cable television allows networks to air different commercials in specific geographic areas. This means spots can be run on certain shows, channels, and devices. Spots can even be run during on-demand programming.

With a better understanding of television buying terms, you may be thinking that TV advertising is best for your products. If you are interested in TV advertising, the experts at Nartak Media Group are ready to help.

Award-Winning Full-Service Media Agency in Pittsburgh

Nartak Media Group has crafted valuable relationships with the media and can help you create an effective strategy and plan for a campaign to help you meet your advertising goals. Contact us today to discuss TV advertising as well as our selection of digital, print, and radio advertising options.