Now that you’ve designed the perfect logo for your business, where are the best places to use it? You need to ensure customers start recognizing your brand and build a sense of brand loyalty. One of the best ways to get your logo out there is to make sure that it is seen as much as possible. Here is a checklist on where to use a logo for the best marketing campaign.

Where to Use a Logo:

Blogs and Websites

These days it’s common knowledge that your business should have a website because this helps customers learn more about your brand. It is also a practical way for your clients to contact you but have you considered it as an integral part of your branding campaign?

Your logo should be visible on every page of your website and don’t forget to use the logo colors for branding in your design. This creates a sense of unity between all content and repeating those hues will help consumers associate them with your brand.

Business Cards and Flyers

Using business cards might seem very old-school, but it is a dynamic way to have your logo seen and to provide a personal touch after a one-on-one meeting with a customer. Business cards can easily be slipped into gift bags or attached to promotional materials, so their application is diverse.

Other print media such as flyers can be a good marketing tool if used correctly. Even though digital marketing is very popular these days, a branded flyer can still be powerful. Adding a promotional code that unlocks a special discount to be redeemed on the website can gain you easy leads and increase your website traffic.

Outdoor Marketing

Signs and banners go a long way in advertising for your business and are excellent surfaces to display your logo. You need to use the opportunity of catching people’s eye when they drive or walk past. Using bright colors that are visible from a distance is most effective. Banners are portable and can be moved to where you need them easily, helping you showcase your brand at trade shows or other events off your premises.

A banner ad in a digital sense refers to a rectangular graphic that stretches across the screen of a device. These banners can be added to your website or any online media. As these are image based, it’s a perfect way to advertise your logo online and a very popular form of online advertising.

Merchandise

Having your logo appear on your products is essential as it will help build brand recognition quickly since customers take those products home with them. If a customer is happy with the product linked to your logo and brand, he or she will seek it out and the logo is how they’ll know it’s the same one as before. Therefore, your packaging requires expert design work.

Additional ideas for logos on merchandise for optimal exposure:
⦁ Add stickers to boxes
⦁ Use custom designed wrapping paper
⦁ Let product name designs fit well with your company logo so packaging designs doesn’t seem disjointed

Correspondence & Accounting

Everything you send to your clients should feature your logo. The more you use your logo the easier it will be for your customers to remember your business, so use logo on letterheads for all your emails and subscription lists.

If you’re still using snail mail, use custom stationery. You could even include a free gift such as a pen or t-shirt featuring your logo to make sure they remember your brand while being impressed with the special treatment. A happy customer is a customer that is likely to return.

The same rules apply to invoices and any proof of payments. In store, most customers pop it into their wallets along with their change and don’t think about it again, until they need the product or service the next time around. If they had a pleasant experience the first time, they’ll be more likely to look at the invoice to get your details so they’re assured of the same service.

Even the forms a client may need to complete should feature your logo. Branded documents and stationery create a sense of professionalism and make a business seem more credible.

Social Media

All your social media accounts should feature your logo along with posts you create. A powerful way to make sure customers see your logo is to use it as a profile picture. Now you have to make sure this features on people’s news feeds, so comment on relevant information or cover trending topics so more potential customers can see and remember your logo.

Logo use is not only about where you use it, but how you then utilize that platform correctly. Always, repetition is key.

The best way for your brand to be noticed and recognized is to add your logo to anything and everything that your customers will see and come in contact with. Use these helpful tips to get the most out of your logo and take your advertising game to the next level. For more helpful information on where to use a logo or any other advertising techniques, talk to Nartak Media Group today!

Advertising is a complex industry. Many times when businesses decide to handle it all in-house, they tend to find that they have taken on more than they can handle. Managing all advertising in-house works for some businesses, but in many cases, it can become an overwhelming and increasingly difficult task. It often can be in the best interest of a company to hire a media agency. In this article, we will explore the key benefits of hiring and agency to run your company’s advertising.

Continue reading “Is it Time For You to Hire a Media Agency?”

TV Advertising is a powerful tool to help you reach and influence your customers. To help you get the most out of your TV ads, we’ve put together a few tips. Today’s tips are going to deal with options and costs.

TV Commercial Length

If your message is simple and direct…a fifteen second or even a ten second TV commercial might work well. It will cost less to produce, it will cost less to air, it will get repeated more times and will “get into viewers heads” quicker!

Think about commercials that are simple and direct. 1 (800) FLOWERS. SAFE AUTO. 1 (800) GOT JUNK. You may benefit from exposing the audience to your message more times than you would by saying more in each commercial and losing viewers attention and interest.

If you have more to say and need a :30 second commercial, no worries! There are other ways to purchase that :30 second time slot for less.

Stretch Your TV Advertising Budget

The first place you might think about airing a commercial on television is your local 6PM or 11PM Newscast. Those are great places to advertise and reach local viewers. The downside is that demand on those time periods is high (LOTS of advertisers want to be there) and with higher demand comes higher costs.

TV stations have other newscasts you might not think of initially. Newscasts that are highly viewed and can be purchased at a lower cost.

Weekend News

Some TV stations air live, local newscasts on Saturday and Sunday mornings. Many times, these weekend newscasts are highly viewed but cost less than the weekday newscasts. Sometimes the weekend 6PM and 11PM Newscast actually have MORE viewers yet cost less, because weekend demand is less.

10PM Newscasts

Sometimes TV stations that aren’t affiliated with ABC, CBS or NBC air a 10PM News. You may find you can reach a large audience in a 10PM Newscast (when more people are still awake!), usually at a lower cost.

Rotations

Let’s say you’ve identified that you want to reach a daytime audience of mostly women viewers. It might not be as important to you exactly WHICH Programs you purchase as it is HOW MANY times your commercial airs in a day or a week. If that is the case, you can buy “Rotations” at a lower cost. 9A till Noon, Noon until 4PM. 9AM until 5PM. Each station is different. The more flexibility the TV station has in where to place your commercial…the lower you can negotiate the price. Is there a commercial airing on a local TV station that you seem to see again and again…almost every hour? There is a good chance that advertiser is buying “a rotation” as opposed to buying specific programming.

Digital Sub-Channels

Today many TV stations also carry a second channel. You might know them as COZI TV, THIS TV, Me TV, We TV, Comet. These channels usually broadcast older movies, older TV sit-coms and dramas. Hogan’s Heros, Kojack, Columbo, I Dream Of Jeannie, etc. If you have a need to reach an older audience, these sub-channels can be a low-cost option.

These sub-channels have less viewers than the broadcast stations…and it costs far less to advertise on these channels. You may not want the sub-channels like COZI or Me TV to be your main option. But placing a small portion of your budget on one of these “second channels” can still reach valuable viewers and be a good supplement to your main television schedule.

At Nartak Media, we can help you find TV advertising that is right for your business and your budget. With our expertise in media strategy, media planning, and placement, we can help you develop a TV Advertising campaign that fits your needs and budget.

We can also help you create an effective, high quality, professionally produced commercial. You can see some of our TV advertising examples here.

Contact Nartak Media today and we can help you find success with Television Advertising!

Are you wondering what is a media strategy or why you need it? Brands that perform well don’t happen by accident. There’s a lot of media strategy that goes into the tactics, channels, and methods of reaching consumers and at various points of engagement. And, at the end of the day, you gain insight into what works for the next campaign.

So what is a media strategy, and why is it important? Let’s get into it.

Media Strategy Definition: What Exactly Is It?

Brands must have a clearly defined media strategy if they want to win in Pittsburgh’s cutthroat market. A media strategy is a detailed plan that specifies how a brand will communicate with its target audience through multiple media platforms, including print, radio, television, and digital media.

When asking “what is a media strategy,” it involves a brand reaching the right people with the right message at the right time by identifying the target audience, choosing the most efficient channels, developing appealing messages, and evaluating the strategy’s effectiveness. Without a media strategy, brands run the danger of wasting money on audience-unresonant strategies, which will result in a low ROI and missed opportunities.

Having a media plan is even more essential in the competitive and dynamic business environment of Pittsburgh. It enables brands to optimize their marketing budget by ensuring that resources are allocated to the most effective channels, maximizing exposure and sales.

How do I get started? 

At Nartak Media we find that it’s helpful to develop a strategy based on many key factors relevant to you and your business. A few examples include:

• Target demographic
• Marketing goals
• Creative asset availability
• Budget

Why Do I Need A Media Strategy?

• Keep advertising purposeful. Sure, you could wing it—trying one thing after another. But in our experience, that merely drives your advertising costs through the roof and cannibalizes your available impressions.
• Don’t overspend. An experienced, motivated media buyer will negotiate savings for you off published rates and then put those savings into exposure, for example.
• Be efficient. You don’t want to duplicate efforts or lose opportunities to coordinate multiple locations that can strengthen your strategy.
• Be strategic, not reactionary. Don’t simply buy an ad because it seems like a good price. Even a good deal on an ad that isn’t relevant is lost money for you.
• Gain market share and grow your exposure. By being strategic, you get the most out of rate, added value, and potential sales.

How do I measure the effectiveness of the media strategies?

A media strategy’s success depends on measuring its effectiveness. It is possible to assess whether or not a brand’s media strategy is effective with accurate measurement.

By examining numerous metrics, including website traffic, engagement rates, conversion rates, and sales, brands can assess the effectiveness of their media strategy. Brands can find areas for improvement and modify their approaches by gauging the strategy’s effectiveness. They may improve their messaging and further optimize their media channels by gaining insights on the tastes and behavior of their target audience.

FAQs

• What is a media strategy?

A media strategy is a comprehensive roadmap that outlines how your business will deliver its message to a specific audience. It involves selecting the right mix of channels, such as TV, radio, digital, and print, to ensure your advertising reaches the right people at the most impactful time.

• Why is a defined media strategy important for small businesses?

For small businesses, every dollar counts. A defined strategy prevents “wasteful spending” by ensuring your budget is only spent on platforms where your customers are actually active, rather than guessing which ads might work.

• What are the key components of an effective media strategy?

The core components include clearly defined marketing goals, a deep understanding of your target demographic, a specific budget allocation, and a system for measuring ROI through metrics like conversion rates and website traffic.

• What are the primary goals of a media strategy?

An effective media strategy aims to increase brand awareness, drive engagement, and maximize conversions. By defining your target audience and selecting the right channels, the strategy ensures that every advertising dollar contributes toward a specific, measurable business objective.

• How long does it take to see results from a new media strategy?

While digital components can show engagement metrics almost immediately, a comprehensive media strategy usually requires a full campaign cycle (typically 3 to 6 months) to accurately measure long-term growth in brand awareness and market share.

Interested in learning more about media strategy?

Call Nartak Media today to learn how we can work together to develop a media strategy for your business.

We can help you gain the information you need to be more strategic, spend less, and expand your customer base.

Wondering how to find the ideal media mix? Here are some easy ways to gauge whether you are investing time and money and effort where it counts. Continue reading “Finding the Ideal Media Mix”

Scatter advertising is a media buying strategy that television networks use to sell airtime at higher rates. It is an attractive option for businesses looking to position their products at the last minute. However, scatter airtime can sell for up to 30% more than advertising rates earlier on, so businesses need to approach it strategically to make it worth their while. In this article, we will explore scatter advertising in more detail and provide some useful tips for businesses looking to use it effectively.

Understanding Scatter Advertising

Scatter advertising involves buying ad space on TV networks closer to the airdate, usually around two weeks before the program is set to air. Unlike upfront deals, which can be negotiated in terms of premium slots and frequency, scatter advertising rarely allows for that kind of strategy. You cannot supplement another ad to make up for an audience shortfall. However, there is an upside. Since scatter advertising is purchased closer to the airdate, you know which programs are popular and can plan accordingly instead of guessing too far in advance and getting it wrong.

Benefits of scatter advertising

Scatter advertising offers a number of benefits that make it an appealing media buying strategy for advertisers. One major advantage is the flexibility it provides. With scatter advertising, advertisers have the ability to adjust their strategies and reach their target audience with more precision. They can choose to buy airtime closer to the airdate, which means they have more up-to-date information on program popularity and can tailor their ad placement accordingly. This can lead to more effective ad campaigns and higher returns on investment. Another benefit is the ability to reach a more targeted audience. By using scatter advertising, advertisers can buy airtime in specific geographic regions or during specific times of the day when their target audience is most likely to be watching TV. This allows for more effective messaging and a greater chance of success. Finally, scatter advertising provides a solution for last-minute campaigns or urgent messages that need to reach a broad audience quickly. In situations where timing is critical, scatter advertising can be a valuable tool for getting a message out to the masses in a timely and cost-effective way.

Here are 3 scatter advertising buying tips:

1. Know what kind of advertising you’re getting into

It’s a balancing act: you want the best time slot for the best value, right? Unlike upfront deals, which can be negotiated in terms of premium slots and frequency, scatter advertising rarely allows for that kind of strategy. So, you can’t supplement another ad to make up for an audience shortfall.

However, there is an upside. Since scatter advertising is purchased closer to the airdate, you know which programs are popular and can plan accordingly instead of guessing too far in advance and getting it wrong.

2. Local spots may be better than national

Do you need a national TV campaign? Sometimes staying close to home with local markets is more effective. It might also make more economic sense to buy targeted local spots rather than national scatter.

Take the recent political election, for example. Less money was spent on local advertising in states that tended to lean toward one party or the other. However, the swing states were the ones political advertising campaigns focused on.

3. Consider what’s happening in the country

Is the market up or down? Are we in the middle of an election? By knowing the current economic and political climates, you’ll be better able to gauge the effects of your advertising on your demographic. This presents a wonderful opportunity. Last minute media buys aren’t necessarily a bad thing.

How to measure scatter advertising success

Ascertaining the efficacy and worthiness of a scatter advertising campaign necessitates measuring its success. Various metrics can be employed to achieve this goal, and one such metric is the response rate, which measures the number of individuals who acted upon seeing the advertisement. This response could take the form of visiting a website, calling a phone number, or purchasing a product, among others. Another way to measure success is by scrutinizing the campaign’s return on investment (ROI), which involves evaluating the revenue generated from the campaign relative to the amount invested in it. Positive ROI is a clear indicator that the campaign was successful in generating revenue. Furthermore, tracking brand awareness and customer engagement can provide valuable insights into the campaign’s overall impact on the target audience. The analysis of these metrics helps advertisers to make informed decisions about future scatter advertising campaigns and improve their strategies for better results.

Scatter advertising can be a valuable tool for businesses looking to position their products at the last minute. However, businesses need to approach scatter advertising strategically to make it worth their while. By following the tips outlined in this article, businesses can maximize the effectiveness of their advertising campaigns and reach their target audience.

Ready to talk?

Are you interested in the help of an experienced media strategist—someone to negotiate on your behalf and leverage the scatter market? Reach out to Nartak Media Services to learn how we can secure advertising media buys for your business.

Are your radio ads reaching the right people? How do you know? You may want to consider your plan and find the station that speaks to your target.

What radio station do you listen to?

There’s a reason why listeners pre-program certain stations into their smartphone or car radio. While some may prefer the latest hits or newscasts, others are tapping their fingers along to holiday music, “the oldies,” or belting out Country tunes.

Marketers and media planners know this. We count on this.

Every demographic has preferences, and it’s our job to know how those preferences affect media planning. In fact, we compile research from companies who are in the business of conducting surveys and employing wearable meters to collect listener data for local and network radio and TV audiences. We use that information to base our decisions on where to buy ads.

It’s a careful science. Some might call it an art.

Radio station ratings and annual reports are useful in that they provide insight to what listeners respond to and when—such as talk radio during weekday mornings, which has the largest audience.

We also learn about genres of music and who prefers them:

• Spotify and Pandora draws the greatest numbers of teens and millennials (18-34) via smartphones and tablets
• Country music has the most followers during the day
• Adult contemporary has the most female listeners
• Pop is fiercely popular among teens and young adults
• Classic rock is the choice among middle aged men
• Rhythmic contemporary hit is popular in urban, diverse areas
• Mexican is the choice among Hispanic listeners and adults 25-34
• Contemporary Christian has the broadest appeal, across ages 12-64

Reach out to Nartak Media for help planning your radio advertising

You know your audience better than anyone. We’re in the business of knowing how to reach your audience. All of this knowledge is useful when planning where to allocate spending. Call Nartak today to see how you can reach your audience best.

We’re in the business of helping you get noticed by the right people at the right time. Sounds easy, right? There’s a little more to it. There’s a lot to consider when you want to maximize your TV budget, but here we’ll offer a few tips on getting the most out of your television advertising budget.

Key Factors to Maximize Your TV Budget:

TV media buying does not have to break the bank. Sure, advertising during a highly televised event such as the Super Bowl will cost you a pretty penny. But there are more efficient and savvy ways to reach your target consumer.

TV is still a great avenue to pursue. Television watching is on the rise, especially because of an aging population.

What is the goal of your campaign? The better able you are to quantify the results, the better you’ll be able to gauge its success.

Who is your ideal customer? Researching who this demographic is, where they live, and what they watch and when are all important aspects of your TV media strategy.

What is your budget? How much are you willing to invest on TV advertising? This will dictate where you go from here.

How do you save on the cost? Buy early—such as during the first and second quarters. Buy local. Buy in bulk for the volume discounts. Choose cable over broadcast which tends to offer a variety of programming so marketers can target the ads to certain audiences.

Use a professional media buying agency—such as Nartak Media. Media buys require negotiation and experience. You gain all kinds of resources when you turn to a professional agency, and better yet, you’ll be free to focus on your core business.

Call Nartak Media Today!

Leave the advertising strategy to us. You will benefit from a variety of relationships with vendors and television stations that Nartak Media has worked hard to develop over time. Best of all, you can offload the work to us!

When thinking about media buying factors, it’s useful to consider your audience, the networks, and much more. It can be difficult to know where to start. That’s why we have prepared a helpful list of the media buying factors that you should consider. Continue reading this article to learn all about it!

Should I buy my ads by the show, by the network, or by the time of day?

 When it comes to advertising, knowing where to put your dollars and how can make all the difference between an effective campaign and one that falls flat. Often companies will try various tactics, but because they’re not in the business of advertising, and may be throwing darts at what they hope will work, it’s hard for them to know which media buying factors are effective and which are not.

This is where an agency comes into play. An advertising agency such as Nartak Media can help you form a strategy that meets your goals. Our expertise spans the spectrum, from identifying your media buying goals, creating a plan to achieve those goals, and following up with measurement techniques to show you how well that plan was executed.

Who is your audience? What are their TV watching habits?

When it comes to deciding factors that play into media buying, it’s useful to consider your audience. Below, we have provided some helpful media buying factors and questions to consider in reference to your audience:

• • Consider your Demographics! For example, does your audience fall into the category of adults aged 25-54? These are consumers who have money to spend.
  • What TV shows does your audience watch?
  • Who are the local affiliates?
  • What are the local broadcast options and how much do they cost? For example, if you’re chasing a wealthier group, maybe paid-for television such as cable is the way to go.
  • Does your demographic watch live television such as football games or America’s Got Talent, where voting is important to them? Or are they more likely to pre-record and curl up on the couch to The Big Bang Theory, fast-forwarding through the commercials?
  • Does your audience tend toward watching day time TV or evening? Evening spots are when the most popular shows air, but they also cost the most money.
  • What is the geographic location? For example, larger cities will cost more to air your ads than small towns.
  • Consider the Holiday craze! It is good to be prepared to pay bigger bucks during the fourth quarter of the year!

Additional Media Buying Factors:

There are so many media buying factors to consider in addition to your networks and audience. Below, we’ve provided a list of the most vital ones to consider:

• • Consider the supply of advertising spots, depending on length of TV show.
  • What is your ability to negotiate price depending on time of year?
  • What is the time of day you want to advertise depending on your demographic?
  • Choosing a station that attracts your target demographic is one of the vital media buying factors to consider.
  • Request your commercial air during a certain show. For example, if you are advertising cooking classes or a new bakery in town, you might want these to air during TLC’s Cake Boss.
  • Frequency of run times and mix of length of commercials are important media buying factors to consider for the length of the ad.
  • What is the visual appeal of your product or service?

Not sure where to begin?

An advertising campaign that includes TV advertising can be tricky, but with the right partner advising you on how to match your strategy with your business goals, and work within your budget, you are on your way.

Reach out to Nartak Media today to inquire how we can help you plan your media buying.

Recently, we spoke to Dr. Kenton Rexford, managing partner of Pittsburgh Veterinary Specialty & Emergency Center in the North Hills about the benefits having pets (specifically, dogs) in the workplace.

It’s no surprise, according to Dr. Rexford that pets at work put a smile on people’s faces!

Work can sometimes be a stressful place. It is well documented that dogs can reduce our stress and lower our blood pressure. Therefore, having your dog (or someone else’s) at work can be a great way to hit the reset button on your day’s stress level.

When people take breaks and “get away from” their work for short intervals, they are more productive than sitting at their desk for hours at a time.

Taking a dog outside, interacting with a pet, makes us take that “time out” we might otherwise ignore. Basically, if your dog needs to go outside…YOU will also go outside!

Dr. Rexford has been an employer since 1998, and one thing he’s noticed is that people appreciate the little things…sometimes even more than the big things. Having the ability to bring their pet to work is something employees value very much.

What about the dog’s point of view?

Dr. Kenton said, much like people, dogs are social animals. While we can’t read their minds, he believes if you had the ability to ask your dog if he or she would rather sit home alone all day or come to work and interact with you and your coworkers…your dog would reply with a resounding “Woof!” (“Let’s Go!” in dog-ese).

Thank you for your insight Dr. Rexford! As you can see from these pictures in our office, we wholeheartedly agree!

Good luck with your new location opening in the South Hills, August 28th.